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Digital is Evolving: 3 Key Takeaways from #GoogleMarketingLive

Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveiled the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote speaker homed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. “Digital is no longer the underdog,” said … Continue reading Digital is Evolving: 3 Key Takeaways from #GoogleMarketingLive

5 Web Design Trends You Need to Nail from 2018 to 2019

The landscape of web design is constantly evolving. New, advanced technologies and changing user habits dictate trends: What was trendy just 12 months ago can quickly become passé, and what was out of touch can suddenly become cool and retro. Here are some hot trends that we’ve seen so far in the first half of … Continue reading 5 Web Design Trends You Need to Nail from 2018 to 2019

“Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive

Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveil the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote honed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. As Google’s senior vice president of ads, Sridhar … Continue reading “Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive

10 Statistics that Prove the Power of Local Search Optimization

In the era of mobile, consumers are more empowered than ever before. In fact, online consumers spend close to 350 hours a year researching local products and services on their smartphones, according to Google. Now more than ever before, “research-obsessed” consumers are making informed decisions about the services they use and the products they buy. … Continue reading 10 Statistics that Prove the Power of Local Search Optimization

Marketing Automation: The What’s, The How’s, and The Why’s

It goes without saying that technology has made ultrapersonal, individually tailored content possible. Gathering this type of individualized, personalized information better enables businesses to nurture leads and convert them into customers. Imagine receiving an email or social media message from a salesperson who works at a company where you’re considering doing business. Unlike an email … Continue reading Marketing Automation: The What’s, The How’s, and The Why’s