career opportunities at GREENCREST

Account Executive – Social Media and PR

The ideal candidate will have a minimum of two years agency experience in dealing directly with clients and will have excellent verbal, written and organizational skills. Must have ability to work independently and efficiently, with the ability to work within budgets and tight deadlines. Degree in related field preferred.

Responsibilities
Provide support to PR manager including:

  • Media pitches
  • Research, write and distribute press releases
  • Follow up on press releases
  • Pull and manage editorial calendars
  • Create media opportunities list for clients
  • Create and update media matrices for clients
  • Write, develop and distribute press kits
  • Analyze and evaluate media coverage
  • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients
  • Prepare client reports and attend client meetings
  • Attend and promote client events to the media
  • Communicate with clients and the media
  • Optimize press releases
  • Other duties as assigned

Manage social media:

  • Develop and manage social media strategies for clients
  • Write copy and content for social media programs
  • Monitor, engage and build online conversations and communities that support the social media strategy for client accounts
  • Develop appropriate tools to measure social media initiatives, and identify areas of improvement
  • Write copy for company blog
  • Develop plans for and manage the agency’s social media presence
  • Stay current on new technologies, best practices, and trends in social media, as well as how competitors and other industry professionals are using social media tools
  • Identify new social media opportunities

Qualifications
The successful candidate for this position will have, at minimum, the following:

  • Strong public relations skills
  • Exceptional writing skills for both traditional PR and new media
  • Comfort working with a variety of new media formats
  • Excellent oral communication and presentation skills
  • Demonstrated knowledge, passion and success in working with social media and building online communities
  • Exceptional project management skills, highly organized, detail oriented and self disciplined
  • Experience with digital media
  • Ability to work within budgets and meet tight deadlines
  • Ability to follow oral instructions and work independently as well as part of a team

Education
Bachelor’s Degree in Marketing, Journalism or related field

GREENCREST is an equal opportunity employer.

For consideration, please forward a cover letter and resume outlining your experience as well as salary requirements to gcm@greencrest.com.