Refine Your Brand Messaging to Resonate Now
There hasn’t been a year that has challenged business owners and marketers the way 2020 has in most of our … Continue reading Refine Your Brand Messaging to Resonate Now
5 Trade Show Marketing Tips That Get Real Results
Did you know professional services firm PricewaterhouseCoopers predicts that the trade show market will generate $15.7 billion in 2019? While … Continue reading 5 Trade Show Marketing Tips That Get Real Results
In an Online World, Reputation Management is Key
A company’s brand and its reputation are two of its most valuable — and vulnerable — assets. And while protecting … Continue reading In an Online World, Reputation Management is Key
Improving Company Culture: Making the Rounds Has a Positive Impact on Culture
A blueprint for rounding Believe it or not, culture has a huge impact on a company’s ability to deliver its … Continue reading Improving Company Culture: Making the Rounds Has a Positive Impact on Culture
Lessons B2C and B2B Companies Can Learn from Smart Brands
In February of this year, I met with 35 brand certified peers. During our time together, we shared some of … Continue reading Lessons B2C and B2B Companies Can Learn from Smart Brands
10 Tips for an Effective Marketing Booth
You signed up to have a marketing booth at a trade show, networking event or festival to shake up your … Continue reading 10 Tips for an Effective Marketing Booth
Taking Control of the Customer Experience
Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their … Continue reading Taking Control of the Customer Experience
Brand Heroes That Dominate – Creating a Brand That is Memorable
Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects … Continue reading Brand Heroes That Dominate – Creating a Brand That is Memorable
Engaging employees to live the brand
The Chief Marketing Officers Council and Executive Networks Inc. collaborated in 2015 to produce a report titled, “Making the Workplace … Continue reading Engaging employees to live the brand
Six Ways to Lead with Strategy
Strategy is a game changer. It is what separates the players from the industry leaders. If you want … Continue reading Six Ways to Lead with Strategy
Brand Value Pyramid: Visualize where your brand stands
The Brand Value Pyramid is a tool for CEOs to visualize company brand value. It illustrates some of the most … Continue reading Brand Value Pyramid: Visualize where your brand stands
Is Your Business Really Using Integrated Marketing?
Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit … Continue reading Is Your Business Really Using Integrated Marketing?
Designing Logos for the Digital Age
A brand is not a logo, an advertising tag line or design elements. But that doesn’t negate the importance of … Continue reading Designing Logos for the Digital Age
Create a Brand Bundle and Add Value to Your Business
A brand bundle will help you focus on intangible value. Your company’s brand should be considered an important focus for … Continue reading Create a Brand Bundle and Add Value to Your Business
10 Things Great Companies Do
Great brands have several things in common. First and foremost is distinction. They know who they are, what they do … Continue reading 10 Things Great Companies Do
The Big Brand Misconception
Many CEOs and advertising professionals struggle with understanding what “brand” is. We’ll give you a hint: It’s not a … Continue reading The Big Brand Misconception
Use your digital media ecosystem to build brand loyalty
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate … Continue reading Use your digital media ecosystem to build brand loyalty
Choosing a Color Palette to Reflect Your Brand
If you company is looking for a specific color palette to reflect your brand, you’ve come to the right place! Color plays a crucial role in branding and visual marketing, and it’s important to get it right. Color Palette Tools There are many great online tools that can help you select your color palette—at no […]