Category Archives: marketing

Marketing Automation: The What’s, The How’s, and The Why’s

It goes without saying that technology has made ultrapersonal, individually tailored content possible. Gathering this type of individualized, personalized information better enables businesses to nurture leads and convert them into customers. Imagine receiving an email or social media message from a salesperson who works at a company where you’re considering doing business. Unlike an email … Continue reading Marketing Automation: The What’s, The How’s, and The Why’s

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Tips for Writing Clear and Concise Marketing Content

Effective communication is the key to the success of any company in industries across the board. But what exactly does effective marketing content entail? Whether it be social media content, postcards or press releases, here are some tips to follow to guarantee that your marketing content hits the mark. Know Your Purpose Is the purpose … Continue reading Tips for Writing Clear and Concise Marketing Content

Helpful Tips for Successful Holiday Marketing Campaigns

Year after year, consumers are bombarded with hundreds of holiday marketing messages. So, how can your company stand out and create a successful holiday marketing campaign? We discuss some of the best tips to follow that will help your holiday marketing message stand out and make an impact with your target consumers. Get the Timing … Continue reading Helpful Tips for Successful Holiday Marketing Campaigns

Direct Mail Marketing: Best Practices for a Digital World

Despite contrary belief, direct mail marketing is not dead. In fact, with companies focusing on digital marketing efforts, now is the best time to make sure you have a solid print marketing strategy. Direct mail marketing is still as effective as digital when strategically implemented. Keep in mind the following best practices when developing your … Continue reading Direct Mail Marketing: Best Practices for a Digital World

PowerPoint Best Practices for a Stronger Presentation

We’ve all experience it: Sitting at a seminar, and the presenter pulls up a text-heavy slideshow and begins reading it word for word, slide by slide. There may be valuable information on the screen but the second a PowerPoint is read like a script the audience’s mind is wondering off elsewhere. We all are probably … Continue reading PowerPoint Best Practices for a Stronger Presentation

Seven Tips for a Successful Email Marketing Strategy

Email marketing, which has become one of the most efficient marketing tactics, makes it easy to engage prospects and maintain relationships with your existing customers. You can even develop a series of emails to help guide a prospect through the buyer’s journey. With so many companies focusing efforts on email marketing, how do you make … Continue reading Seven Tips for a Successful Email Marketing Strategy