Category Archives: social media

B2B Social Media

Tips for Writing Clear and Concise Marketing Content

Effective communication is the key to the success of any company in industries across the board. But what exactly does effective marketing content entail? Whether it be social media content, postcards or press releases, here are some tips to follow to guarantee that your marketing content hits the mark. Know Your Purpose Is the purpose … Continue reading Tips for Writing Clear and Concise Marketing Content

Snapchat: Should Your Organization Consider It?

If you think Snapchat is just for kids, think again. The extremely popular social media platform is gaining traction with savvy brands and marketers, but is it a fit for your company? Consider the advantages the platform offers to determine if adding Snapchat to your social media arsenal makes sense. Ability to reach a younger … Continue reading Snapchat: Should Your Organization Consider It?

Five Things You Can do Today to Improve Your Organization’s Social Media

As the pace of business continues to accelerate in an increasingly digital world, staying on top of social media can feel like one more thing to add to an already lengthy to-do list. From the newest platform to the latest trends, creating a social media strategy that makes sense for your organization — while keeping … Continue reading Five Things You Can do Today to Improve Your Organization’s Social Media

How to Build an Online Marketing Fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire

Tips for Increasing Social Media Post Engagement

Noticing a consistent trend in ‘likes’ on your social media posts but not a lot of other engagement? Our digital screens are filled with an overwhelming amount of content clutter — so how do you entice your audience to stop scrolling and interact with your posts? Sharing relevant content is always important, but consider including … Continue reading Tips for Increasing Social Media Post Engagement

Steps to Creating the Perfect Social Media Post

Getting your social media post noticed today takes a lot more than just posting a link or sharing a picture. With so many different social media platforms — Facebook, Twitter, Instagram, LinkedIn — it’s essential that you not only create engaging, clever content that entices your viewers to click, but that you also tailor the … Continue reading Steps to Creating the Perfect Social Media Post

Marketing to Millennials – Everything You Need to Know

Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, whether you’re trying to promote a new brand or product, bring awareness to your newest startup or influence consumers’ purchase decisions, it’s important to do so in a way that is best received by your … Continue reading Marketing to Millennials – Everything You Need to Know

How Facebook’s News Feed Updates Will Affect Your Business

    Facebook recently changed its News Feed algorithm so that posts from family and friends appear before posts from company pages and brands. This can have tremendous impact on your company’s Facebook metrics. In its announcement, Facebook said the new algorithm update “may cause reach and referral traffic to decline for some pages.” However, … Continue reading How Facebook’s News Feed Updates Will Affect Your Business