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Digital is Evolving: 3 Key Takeaways from #GoogleMarketingLive

Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveiled the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote speaker homed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. “Digital is no longer the underdog,” said … Continue reading Digital is Evolving: 3 Key Takeaways from #GoogleMarketingLive

“Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive

Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveil the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote honed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. As Google’s senior vice president of ads, Sridhar … Continue reading “Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive

Marketing on a Small Budget: 10 Ways to Get the Biggest Bang for Your Buck

When you’re marketing on a small budget, you need to find ways to get creative. Not everyone has the pleasure of managing a million-dollar marketing budget, but marketing on a small budget can be just as effective — if not more — when done correctly. As a business owner, how do you determine which marketing … Continue reading Marketing on a Small Budget: 10 Ways to Get the Biggest Bang for Your Buck