2016 has been heralded by many as “the year of video.” According to Cisco, more than 80% of all consumer internet traffic will be video content by 2019. Video marketing isn’t just the future, it’s now: 96% of B2B organizations use video in some capacity in their marketing campaigns, and 73% report positive results to their ROI, according to a survey conducted by ReelSEO.
With so many incredible stats, it’s hard to believe some companies still have not added video to their marketing plans. If you haven’t yet added video to your strategic marketing plan, maybe these numbers will change your mind.
3 Reasons to Include Video in Your Marketing Strategy:
1. Branding
The best way to tell your brand story is through video. Not just telling, but showing users who you are while eliciting an emotional connection to your brand through video will turn prospects into customers and raving fans. A customer loyalty study by Mori found that emotionally engaged customers are three times more likely to recommend the brand, three times more likely to re-purchase, are much less price sensitive and are less likely to shop competitors. (44% rarely or never shop around)
2. SEO
Websites with video will experience higher rankings in Google because video is considered rich media and valuable user content. According to older reports, video is 50 times more likely to get organic page ranks in Google than plain text results. In 2016, Brightcove found that video drives a 157% increase in organic traffic from search engines.
3. Conversions
Video can improve rankings, increase traffic and quickly explain brands and products, but can it actually convert?
- According to Eye View Digital, having a video on your landing page can increase conversions by 86%.
- Vidyard reports that 70% of marketers using video claim video produces more conversions than any other content.
- Another study found that using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.