Brand Development

brand development

We’re the only certified brand agency in Central Ohio—and one of only 35 in North America.

Brand is not a logo, an advertising tag line or design elements. A brand is an undisputable, evidence of distinction and something that can be proved. Our BrandFuel process, combined with our proven strategy and proactive implementation, will ignite your business—guaranteed.

  • Brand Development Step 1Step #1: We analyze and discover. Our review, audit and discovery steps capture the essence of your organization.

    Brand Development Step 2Step #2: We strategize and plan. Our assessment and planning process begins to lay the foundation for a strong market leadership path and execution strategy.

  • Brand Development Step 3Step #3: We internalize and promote. With the brand foundation established, internal brand adoption and external brand awareness will generate the momentum needed to realize your goals and increase the value of your business.

    Brand Development Step 4Step #4: We implement and measure. With the management of the brand and the plan, we measure and report on ROI/ROO and adjust direction as needed.

Contact us to learn more about our BrandFuel process.

Brand Establishment Member certified brand agency

GREENCREST is one of only 35 certified brand agencies in the U.S.—and the only one in the region. The Brand Establishment is an elite group of brand development firms dedicated to a contemporary view and process of brand development that has been proven to unearth a company’s uniqueness.

see for yourself!

brand development work

read the case study

  • contact us

  • The Only Business Book You’ll Ever Need

    cover of The Only Business Book You'll Ever Need

    GREENCREST Chief Strategy Officer Kelly Borth brings together today’s great marketing thought leaders in one book that helps business owners identify strategies to transform their business.

  • recent thoughts

    Lessons B2C and B2B Companies Can Learn from Smart Brands

    In February of this year, I met with 35 brand certified peers. During our time together, we shared some of our favorite brands and talked about why those brands stood out to us. My favorite brand was Disney because of its family-oriented focus. It’s about making people happy: its stories have happy endings and its […]