promotional marketing case study
Air Technologies® Hits Goals with Semi-Annual Sale Promotions
Air Technologies®, the largest Atlas Copco air compressor distributor in North America, consistently works to meet and exceed its aggressive sales goals and attain the highest market share in the industry. In order to continue to improve its industry-leader status and boost its mid-year and year-end sales, Air Technologies® needed a strong sales promotion strategy. As the company’s agency of record, GREENCREST was there to help.
GREENCREST worked with Air Technologies® to promote a bi-annual sales event with external customer-facing marketing communications and internal communications that kept the sales team and managers motivated through incentives and promotional mailings.
Twice a year, GREENCREST promoted the sales events to customers through targeted email, direct mail and online marketing campaigns. To rally the Air Technologies® sales team and managers during the sales events, the company set sales goals and awarded prizes to employees who met them. Along the way, GREENCREST motivated the sales team and managers with monthly promotional mailings that included an encouraging postcard or letter from the Air Technologies® president and a themed promotional item or gift.
With an enticing sale, targeted marketing communications, and a motivated sales team, Air Technologies® saw an increase in market share and an average of 20% more units booked during the quarters with the sale. By breathing fresh air into its bi-annual sales event, Air Technologies® was able to achieve its goals and maintain a firm stance as the industry leader.