Tag Archives: branding

3 Remarkable Stats that Prove the Power of Video Marketing

2016 has been heralded by many as “the year of video.” According to Cisco, more than 80% of all consumer internet traffic will be video content by 2019. Video marketing isn’t just the future, it’s now: 96% of B2B organizations use video in some capacity in their marketing campaigns, and 73% report positive results to … Continue reading 3 Remarkable Stats that Prove the Power of Video Marketing

Engaging employees to live the brand

The Chief Marketing Officers Council and Executive Networks Inc. collaborated in 2015 to produce a report titled, “Making the Workplace a Brand-Defining Space.” The report explored ways in which marketing and human resource leaders could engage employees to bring a company’s values, ethics, commitments and qualities to life within the organization. What I loved about … Continue reading Engaging employees to live the brand

Brand Value Pyramid: Visualize where your brand stands

  The Brand Value Pyramid is a tool for CEOs to visualize their company’s brand value. It illustrates some of the most common brand assets. To assess your company’s brand, start at the bottom of the pyramid and continue upward, going from lowest to highest value. Low value: brand features/attributes Most brands offer a suitable … Continue reading Brand Value Pyramid: Visualize where your brand stands

Designing Logos for the Digital Age

A brand is not a logo, an advertising tag line or design elements. But that doesn’t negate the importance of a solid corporate identity. It’s Cherished Corporate identity—or a company’s logo, colors and design elements—help communicate a brand visually and make it come to life. A logo often becomes iconic. It not only lives in … Continue reading Designing Logos for the Digital Age