Tag Archives: generate leads

Helpful Tips for Successful Holiday Marketing Campaigns

holiday marketingYear after year, consumers are bombarded with hundreds of holiday marketing messages. So, how can your company stand out and create a successful holiday marketing campaign?

We discuss some of the best tips to follow that will help your holiday marketing message stand out and make an impact with your target consumers.

Get the Timing Right

Consumers look forward to the cheer of the holiday season all year long, but blasting them with holiday marketing messages about sales or new products too far in advance will take all of the excitement out of the end of the year and only add annoyance. However, companies still want to get their message out with enough time to make an impression on consumers and give them enough time to make purchasing decisions.

A great option is to begin promoting your campaign about one-to-two months before the actual event, and continue to mix up the messaging to make sure it doesn’t get tired. Adding words like “coming up,” “happening now” and “last chance” are all ways to express the same excitement and importance at different stages of the campaign.

Incorporate Meaningful Messages

For most companies, the goal of a holiday marketing campaign is to increase sales, brand awareness or company engagement. However, consumers are commonly less receptive to messaging that is all about the deal. People react well to “realness,” so a message from a heating and cooling company encouraging consumers to update their furnace to ensure they can stay warm and cozy with the family this holiday is much more enticing than simply announcing furnace price reductions. It’s important to communicate the emotional benefits as well as the rational.

Holiday marketing messages not meant to drive sales can still succeed in creating customer loyalty and brand recognition. Find ways to be creative and personal when wishing your customers a happy holiday. Depending on the nature of your business, something as simple as an email with a warm holiday message can be just as effective as sending out a personalized gift. Think about what approach best fits your business and brand and go from there.

Don’t Forget About Digital

Whether much of your sales come from e-commerce or not, it is important to have your online marketing efforts match flawlessly with your direct marketing strategies. Consumers tend to conduct online research about companies, products, sales and more before taking action or making a purchase. If your company website doesn’t reflect what your holiday marketing messaging is saying – or if the website is of poor quality – your marketing efforts might go to waste. Keep your website up-to-date and optimized to ensure a seamless transition from marketing message to website for your users.

Use Social Media to Engage Customers

Sharing all of your holiday marketing messaging on social media is one of the best ways to engage and expose your customers to your message. If you send your customers or clients holiday gifts, encourage them to post and share photos online and tag the company. If you’re featuring a holiday sale, create an incentive around someone getting the most likes or shares on a post to receive extra discounts. There are many ways social media strategies can be incorporated into your messaging to enhance customer engagement and satisfaction and help boost your sales.

Whether your strategy is to increase product sales, promote a specific sale, or simply thank your customers and wish them a happy holiday, it’s best to create the best holiday marketing campaign possible. Sending out meaningful messaging at the appropriate time in the appropriate fashion is key in making sure your campaign, and your company in general, resonates in the minds of your consumers.

The season is upon us, so be sure to contact the team at GREENCREST with any questions you may have about your holiday marketing messaging!

 

10 Tips for an Effective Marketing Booth

You signed up to have a marketing booth at a trade show, networking event or festival. Now what? What can you do to generate new business leads or meet potential new talent? You have to be strategic, plan ahead and bring your marketing A-game!

Successful Marketing Booth Ideas

Here are ten tips that will help you draw more traffic to your marketing booth, engage with more event attendees, and generate sales leads.

  1. Before the event, send an email and/or direct mail piece to prospects that may attend the event. Let them know where your booth will be located and what benefits they will receive from visiting you.
  2. Design a professional, attractive booth that catches the attention of passersby.
  3. Make information easy to find and digest. Add professional banners, posters or an informational wall structure to help people understand who you are and what you do — even if they don’t talk to you. Engaging or interactive technology elements such as a video are a bonus!
  4. Be helpful or entertaining. A fun game, massage chairs, interactive technology and raffles for big-ticket items will help draw traffic to your booth and increase awareness of your presence.
  5. Don’t give too much away for free. Instead, collect visitor information in exchange for your big attraction. Have an information card or a form on an iPad that they can complete. Use this information to follow up with visitors after the event.
  6. Be sure you have company literature and information available that you can pass out to visitors who are interested in your product or service.
  7. Make sure your employees aren’t standing behind your booth the whole time. They should be out in front, engaging with visitors and passersby. Also, make sure each worker has their business cards handy.
  8. Give away promotional items that people can use on a daily basis, such as pens, sticky notes or calendars. This will serve as a constant reminder and keep your company top-of-mind.
  9. Have at least two people run the booth in case one person needs to step away periodically. A third person can stop by the other booths for additional networking.
  10. To further increase company awareness at the event, be an event sponsor. Depending on your sponsorship level, you can have your company logo included in ads for the event, on event banners, in the event program, mentioned in promotional emails and/or mentioned on stage.

Need professional assistance with your trade show or marketing booth? Contact the GREENCREST experts!

 

7 Tips to Enhance Your Lead Generation Marketing Efforts

Above view of several business people planning work at round table

 

Finding new customers is the lifeblood of most businesses. Few of us have customers lining up at the door, so “hunting” for new customer leads is a critical component of generating revenue. Yet, according to a research report by BPM Forum, most companies never follow up on 80 percent of the leads they generate.

With some strategic efforts, you can ensure that valuable lead generation efforts are not wasted at your company:

  1. Use the Right Marketing Tool — Make certain you’re using lead generation tactics, if you’re trying to generate leads. Marketing tactics such as email, direct mail, trade shows and pay-per-click ads are designed primarily to generate leads. Other marketing tactics, such as print ads, public relations, and social media, are better at creating buzz and brand awareness. Make sure you are using the right tool for the right job.
  2. Map Your Lead Process — Marketing is expensive and you don’t want to waste precious dollars on leads that fall through the crack. Create a written procedure that maps exactly what happens to every lead the moment it enters your database.
  3. Track and Measure — Measuring and counting leads is one of the easiest metrics in the marketing tool bag, as is tracking which marketing tactic does the best job of generating the best leads. Metrics like cost-per-lead are a good start, but lead-to-sale ratio is even better, because with a little effort you should be able to track a lead all the way to a sale.
  4. Define a Good Lead versus a So-So Lead — Work with your sales and marketing teams to describe the ideal customer in terms of demographics, job title, and job function. But don’t stop there; dig deeper to identify the customer’s needs, desires, and concerns. Armed with this information, you can tailor your messaging to the customer’s specific needs.
  5. Develop a Lead Scoring System — Once you’ve defined a good lead, develop a lead scoring system based on demographics, as well as actions the customer takes. Visiting your website, stopping by your trade show booth, attending a webinar, or downloading a white paper from your web site, for example, can all increase the lead score assigned to a potential customer. The higher the score, the more likely the customer is to make a purchase.
  6. Keep Trying — Don’t throw away a lead just because they say “no” the first time. Send the lead back to the marketing team, so it can be nurtured until the lead is ready to re-engage with the sales team.
  7. Marketing and Sales Alignment — Make sure the sales and marketing teams are on the same page when it comes to leads. The marketing team should keep nurturing leads until the lead achieves a certain score in your lead scoring system. At that point, the lead is ready to be turned over to sales. Both teams need to agree and align on this process.

Taking these simple steps will improve your efforts to attract new customers. They also will help you properly vet each valuable lead before turning it over to your sales team. More importantly, you’ll be able to determine which of your lead-generation marketing tactics performs the best, and then you can adjust accordingly.

Contact us today to learn about how our strategies can help you enhance your marketing skills and generate more leads!

From Smart Business 

 

4 strategies to improve bottom line, generate leads

Image of two young businessmen discussing project at meeting

Most business owners know that the best time to sell a business or attract potential buyers or investors is when that business is healthy. And one mark of a healthy business is a strong bottom line.

It pays, therefore, for business owners to pay attention to how well they are attracting sales leads and making sure that customers can find you where they searching for solutions — online.

To break through to your audience, here are four sure-fire strategies to generate leads and cement brand loyalty for years to come.

Make it easy for people to find you

The first rule of online lead generation is to make sure customers can find your website. Make sure you have an optimized website.

You can optimize your website by identifying the keywords and search terms customers use to find services like yours. Then, once you know the most popular search terms, make sure you use them prominently throughout your website.

You can also pay to make sure your page shows up first in search results by bidding or paying on keyword phrases relevant to your target market and search engine. In addition, social media sites such as Facebook, LinkedIn and Twitter offer ads that will target a specific audience.

Listen and offer good advice

Social media can be a tremendous source of leads. But in order to succeed, you must educate and not try to sell. People are tired of the constant barrage of marketing messages.

Instead, customers are looking for useful, educational information that will help them do something better. Listen in to the conversations on social media.

After you have a good feel for the dialogue, chime in with your own unique insight. Better yet, start a blog and post at least twice a week.

Do everything you can to capture email addresses

Just attracting people to your website is OK, but convincing a Web visitor to give you their email address allows you to continue the conversation.

The best way to do this goes back to point number two, and that is you should offer visitors to your website something of value. Free infographics, white papers and e-books are some of the many types of content people want, and they will generate online leads.

Maximize your hard work

You’ve created good content and you have a list of email addresses. But to maximize your efforts, you must stay in touch with those leads to avoid letting them get cold.

If they liked your white paper, send your eBook next. Follow up a few weeks after that with another piece of content.

Meanwhile watch your website to see if they return. If so, it’s time to turn this valuable lead over to your sales team.

Four bonus tips

  1. Update your company profile in online directories.
  2. Make sure your website is mobile ready.
  3. If your business is local, make sure you register with local directories.
  4. Don’t forget, customer reviews are a powerful tool for adding credibility. Look into services like Yelp or Google My Business.

From Smart Business.