Tag Archives: google

Benefits of Working with a Google Partner Agency

Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner?

A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated to search advertising and continuously exceed Google’s standards to maintain Google Partner status.

If you’re looking for an agency to help with your digital marketing efforts, it’s important to make sure they’re certified by Google. Here are some of the benefits of working with a Google Partner:

Work with a Certified Staff

Working with a Google Partner agency assures that their staff members are experts in creating and managing strong, successful AdWords campaigns. With access to the most up-to-date practices and training, a Google Partner agency will have the skills needed to optimize your campaigns and ensure continuous growth.

Receive the Full Advantage of AdWords Features

Google Partners have extensive knowledge in all of the features of Google AdWords. This level of mastery provides them with the capability to help their clients become more profitable with the use of:

  • Expanded text ads
  • Progressive demographic targeting
  • Integration with physical locations
  • Ad extensions
  • Sitelink extensions
  • Call tracking
  • Conversion tracking
  • Negative keywords to eliminate wasted spend

Get Help from a Dedicated Google Representative

Getting in touch with someone at Google isn’t always the easiest task. Every Google Partner agency has access to its own Google representative. This means that Google Partner agencies can address and resolve any AdWords-related client issues much faster than non-Google Partner agencies, saving time and money.

Stay Ahead of Competition with Beta Features

Agencies that have earned a Google Partner badge are among the first to have access to Google’s beta features. When Google develops a new feature or application, its partners have access to test these features before it becomes available to the general public, giving you an edge up on any competitors not working with a Google Partner.

Are you ready to make sure your prospective customers will be able to find you as they begin searching online for solutions to their needs?

As a Google Partner agency, GREENCREST thoroughly understands search engine marketing best practices to help its clients increase traffic to their website. Contact us today to see how online marketing can help your bottom line.

 

Are You Ready? Google Algorithm Update Makes Mobile-Friendly Websites a Must

 

Google Algorithm Update 2015

Today, Google is changing its algorithm to rank mobile-friendly websites higher in mobile search results. It will also crawl content from apps to display relevant app information for a search.

What does this mean for you?

Website search traffic from mobile devices has increased by 20% within the last year, so having a mobile-friendly and responsive web design is now more important than ever. Starting today, if your website is not mobile-friendly, it will affect your search engine optimization (SEO), or whether or not your website shows up in Google search results.

Does your website pass the test?

You can test your website using this free tool from Google Developers. This tool will explain if your website is mobile-friendly or if there are issues accessing your website from a mobile device. For example, are links too close together? Are users able to click your phone number and call, or is it within an image that’s not clickable? The tool also reports whether or not your website is responsive (see below).

What is responsive web design?

Responsive web design allows a single website to adapt to different devices and displays according to the size of the screen. People can view a website from a wide variety of devices—from small smart phone and tablet screens to large television screens. It’s important to make sure website visitors can easily view and use your website from screens of all sizes. If you need help, the GREENCREST web design and development team can help ensure your website is mobile-responsive and search-friendly!

What’s this about apps?

Google is now searching apps to find relevant content to display in mobile search results. For example, if a person has the Yelp app installed on their smart phone or tablet and searches on Google for “pizza near me,” a pizza place that is listed on Yelp will show up towards the top of their search results.

Does your company want to promote its own app to mobile users? The Google Algorithm update is great news for you! Make sure your app is indexed by Google so it has a chance to display on page one for relevant searches.

To make sure your website and/or mobile app is ready for this major change, contact GREENCREST!