Tag Archives: GREENCREST

How to Choose the Right PR Agency for your Company

Choosing the right PR agency

Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure your successes are being shared throughout your industry.

You work hard to make your business successful — putting in long hours, taking on more work and making tough decisions. When the hard work pays off and your company achieves a new goal or level of success, it only makes sense that you want to share that excitement. However, to get your story told to the right audience, you have to find the right PR agency that knows how to do so.

Here are the most important things to look for in a PR agency to make sure you’re making the best decision for your company:

Agency Size

Whether you’re a small, family-owned business that is just starting out or a multi-departmental corporation, it’s best to find the right agency for your needs. Whether the agency is small or large, if they have a dedicated PR team with enough staff to handle your needs, you’ll be set. In the end, it all comes down to what your goal is and how intricate of a plan – and team – it will take to get you there.

Agency Approach

When looking for the right PR agency, you should consider the approach that the agency tends to take with its clients and its work. A good agency will approach each unique client with custom solutions that will help cut through the clutter of everyday news releases and pitches, to help get the company’s story heard. This will help you get a better understanding of the agency’s overall approach and help you determine if it will work for you and your business’ goals.

Agency Connections

In order to have your story heard by the right audience, it’s important that you choose an agency with a variety of media connections. This will ensure that no matter what your company’s area of expertise, the PR agency will have a reporter or contact that specializes in the same thing. If you are a B2B company trying to reach a market about a new industrial product you’re releasing, you want to work with an agency that is familiar with your trade and will be able to find media connections in your industry and geo-target.

Agency Price

While having the best representation is very important, so is your budget. Discuss all of your needs with the agency to determine if it can do everything you want within your budget. However, if the price doesn’t match immediately, don’t fret — most agencies are willing to work with their clients to create a plan that is both effective and budget-conscious. After all, a good agency will want what’s best for its clients and will do whatever it takes to achieve that for them.

The better the understanding and relationship you have with your agency, the more likely the agency will be able to fulfill your expectations. Consider these four points when seeking out an agency, and you’re bound to find the perfect fit.

Interested in seeing if the GREENCREST public relations team could be right for you? Contact us today with questions or to set up a meeting.

 

Tips for Increasing Social Media Post Engagement

Noticing a consistent trend in ‘likes’ on your social media posts but not a lot of other engagement? Our digital screens are filled with an overwhelming amount of content clutter — so how do you entice your audience to stop scrolling and interact with your posts?

Sharing relevant content is always important, but consider including new posts into the mix that stray from your normal content and encourage your audience to be part of the conversation.

Contests

Contests are a fun way to get your audience excited about your brand, and there are several different ways you can ask them to enter to win:

  • Like the post
  • Share the post
  • Comment on the post
  • Post a picture in the comments

The ways to enter are endless, and you can even offer an entry for each different action they take. Just make sure you’re complying with regional and national sweepstakes and contest laws.

Video Contests

Are you looking to ramp up your marketing by adding some testimonials to your website? Hold a contest for your customers to interact on social media by submitting a video saying what they love most about your product or service. Not only will you get engagement from your followers, but you’ll have authentic content to use in your marketing collateral.

Polls

Polls are a great way to get feedback from your audience. Whether it’s a question about your product or service, the industry in general, or even just an entertaining survey to kick off the weekend, polls are a fun way to get your audience to participate.

Facebook and Twitter both have polls you can integrate into your posts. Trying to gauge which products your customers are most interested in? Ask them what they’d like more information on. It’s a great way to make them feel included as part of your brand.

Tag a Friend

Encouraging your audience to tag a friend who may enjoy your post is a great way to create buzz around your brand. For example, if you’re a travel agency sharing a blog about the top five places to visit in the U.S., consider adding “tag a friend who could use a vacation” in your post.

Regardless of which tactic you decide to use to engage your audience, make sure you’re engaging back. The more you make them feel like part of your brand, the more likely they’ll be to continue participating in the future.

 

Need help coming up with a great content strategy for your company’s social media marketing? Contact the experts at GREENCREST with all of your social media and marketing needs.

 

Top Marketing Trends to Look for – and Master – in 2017

Business People Working with Technology

In 2016, the trends in content and digital marketing made great advancements. Changes in technology, social media platforms and content promotion styles were just a few of the things at the top of marketers’ minds. Moving into 2017, those trends will continue to grow and gain importance, but the new year will bring its own important trends. As millennials infiltrate the workforce and technology is ever changing, so are the marketing trends that are meant to keep up with it.

Here are some notable trends coming to the forefront in 2017 and why you’ll want to master them:

1.      Digital Content

Today, digital is everything. People go to the Internet to seek information they need on products, brands, companies and more. As marketers, we can put this information in the palm of our audience’s hands with exciting and informational content such as white papers, technical bulletins, newsletters, e-books, videos, case studies, infographics and so much more. In 2017, mastering the use of highly engaging and relevant online content is bound to increase your website visits, ROI and more. Continuing to develop these skills will pay off in the coming year.

2.      Cross-Device Marketing

The average consumer is connected through up to five devices – smartphones, tablets and desktop computers to name a few. Marketing across several devices is necessary, but it can be challenging. You need to enable data alignment and tracking capabilities, such as Google AdWords and Analytics, to make sure you’re recognizing your repeat consumers, tracking their actions across different devices, and developing personalized ways to reach them.

3.      Native Advertising

Users don’t want their sessions interrupted online, so native advertising gives marketers the chance to offer information in a format similar to the content on the site the consumer is using. Users are more likely to engage with this type of advertisement than they would with a banner ad that may come across as overbearing or out of place. These ads will help brands connect with their audience in an authentic manner, while continuing to boost their ad revenue.

4.      Live Video Streaming

It is essential for companies to present authentic, engaging content online 24-7. Marketers need to find new ways to engage their audience and keep their attention. Video marketing has taken many successful forms in the past – testimonials, webinars and Instagram videos. Now live streaming is starting to take over. Platforms like YouTube, Facebook and Periscope are making live videos the standard in their offerings, and brands need to take advantage of it. According to a survey from the Web Video Marketing Council, 73 percent of marketing professionals said video has positively influenced their marketing results, and we can only imagine this increasing with developments in live streaming. People are becoming increasingly attracted to live stream videos because they give them the chance to get an inside, unedited look into a brand or company that they may not have gotten on traditional platforms elsewhere.

Times and trends are always changing, but we all need to keep up with the changes to keep moving forward. Follow these helpful tips and you’ll be on your way to a successful marketing year in 2017.

Need help planning for the 2017 year? Contact the team at GREENCREST for all of your marketing, public relations, web design and social media needs.

 

The Secret to Creating Direct Mail Content That Works

newspaper-reading

Direct mail is meant to capture the reader’s attention, quickly get to the point and share important information. As a marketer, you don’t want to take too long to get to the “meat” of your content, otherwise you will lose the readers’ interest. A good direct mail piece creates excitement, interest, questions and pictures in your readers’ minds.

Follow these steps to learn how to create the most effective direct mail content that’s sure to spark the interest of your readers:

Readability

Making the content clear and easy to follow is the No. 1 rule when creating direct mail. Make sure your focus point is obvious and up front. People generally tend to “glance over” sales and marketing pieces, so if your message is clear, concise, and upfront, you’re more likely to keep the reader’s attention.

 

Tips for enhanced readability:

  • Use bullet points
  • Keep paragraphs and sentences short
  • Use intriguing headings and subheadings to help guide readers
  • Repeat the main point in different ways to help the message sink in

 

Strategic Angle

Find a clever way to present the information to help your piece stand out from others. Simply stating that you could save money with new software isn’t enough. Give exact figures or successes letting the reader know just how much they could save. Find a “hook” that will grab their attention and keep them reading to learn more about it.

 

Tell a Story

Storytelling can be a sure-fire way to capture (and keep) the interest of people that are reading your direct mail piece. You want to lead them through the piece so they can easily and clearly follow your message, pick out the main points, and find a way to relate to the end result. Include content that sets your product or service apart from others and why — whether it’s all of the amazing benefits, its point of distinction, or how it will solve the readers’ problems. The goal is to instill a need or desire and to have readers apply it as the solution in their own situations.

 

After creating your direct mail content, ask yourself:

  • Is it interesting?
  • Is it easy to read?
  • Is there a story or angle that your readers can relate to?

If so, you are on your way to presenting content that is sure to drive interest and help generate leads or sales!

Not sure if your direct mail content is up to par? Contact the experienced team at GREENCREST, and we can help create content that actually works.

 

Get Found Online with YouTube SEO

online marketing

Did you know that YouTube is the second largest search engine, after Google? And it is becoming more popular year over year. Video marketing in particular is becoming a mainstay as social media and search engines give it special emphasis in search results and newsfeeds.

According to YouTube, more than 300 hours of video were uploaded to the site in 2015. With so much clutter, businesses can’t expect prospects to find and watch their videos nevertheless have a video go viral.

Therefore, instead of going into all the reasons why your company should be on YouTube or partake in video marketing, I will explain the basics of how to get your video found with YouTube SEO.

Think in keywords

You most likely know the importance of using search engine optimization (SEO) for your website, but have you thought about the importance of optimizing your videos with relevant keywords as well?

As with any Web page or blog article, it’s best to select a focus keyword that relates to the video topic. Make sure the keyword is in the video title, description and tags. Research to see if there are currently any videos showing up in search results for a particular keyword. If so, it’s likely a good keyword to use for your video.

Utilize video descriptions 

You have a 5,000-character limit in the description area of the video. This is the perfect opportunity to include engaging, keyword-rich written content on your video’s page. Include important keywords that relate to your video. Include external links to other videos or landing pages that discuss the same topic.

YouTube and Google use your video’s title, description and tags to rank your video. Take advantage of the high character count and include long video descriptions.

Attract views and likes immediately

Views and engagement are the most important factors in achieving a high-ranking video on YouTube and Google. The No. 1 way to attract an audience is to provide quality content with an engaging title.

By “quality,” I don’t mean it has to be professionally developed. It simply needs to address a common need of your viewers and provide a solution.

“How to” videos, for example, are becoming increasingly popular as many people prefer to watch how something is done rather than read about it. To put it simply, provide value to your viewers.

Also, share your video on social media and other online communities that can relate to or are interested in your video’s topic.

Increase your channel subscriptions

On YouTube, subscribers are essentially people who follow your YouTube channel to ensure they see your latest videos. To increase the number of subscribers, it is best to include a call to action within every video that encourages the viewer to subscribe to your channel. This can be done by verbally saying it within the video and/or by using annotations (graphics or buttons that have a call to action).

Adding a YouTube “subscribe” widget to your website and blog can also help increase your subscriber base.

 

In summary, if you want to optimize YouTube videos, it is important that you provide valuable content, create engaging titles, include important keywords in a long video description, share it on social media and increase the number of subscribers.

The more keywords and engagement you have associated with the video, the more clout you will receive from YouTube and the search engines.

 

If your company needs help with its video marketing strategies and SEO efforts, don’t hesitate to contact the GREENCREST team!

 

Boost Online Conversions with Ad and Landing Page Updates

Tablet computer and financial charts

Receiving online conversions through paid search campaigns requires efforts in more than just ad copy and creativity. Just as important is how those ads appear and where they’re sending users. When you’re focusing on gaining online conversions, your search campaigns should include features like images, sitelink extensions, reviews, testimonials and more.

We’ll explore some essential ad features and landing page updates that we guarantee will help increase your online conversions.

Ad Extensions

These helpful little tools are a simple, yet effective way to get a little more specific with your ads. Sitelink extensions allow your ad to present additional details below the ads like the brands and products you carry, services you provide, etc. and link each individual topic to its own landing page. When using sitelink extensions, it is important to make sure your landing pages are relevant and show correlating content in order to increase user experience and conversions.

Images

Including images with your ads immediately helps them stand out from the clutter of basic text ads. Google has been continuing to increase the number of images allowed to show on search engine results pages because they know people respond better when they can visually see what is being advertised. If a customer sees the product they’re looking for and follows the ad to a landing page with the same product, they’re more likely to make the online conversion because they easily found what they were originally looking for.

Helpful tip: design a campaign using shopping ads to be able to show even more images, along with product pricing, availability and more!

Reviews

Giving people the option to review your products and services provides even more opportunity for conversions because you:

  • Show users that you’re confident in your excellent customer service and deliver exceptional products.
  • Give users a chance to learn a bit more about the products from a third-party perspective rather than strictly selling the benefits and features in the ad.

Incorporating reviews in the ads and on the related landing pages helps keep everything consistent and makes navigating your site easier and more clear for users, because they’re seeing the same things from the ad represented on the landing pages.

Make sure your reviews are current and up-to-date. In order to keep your reviews showing on the ads, ask customers to review products, rate their experience and more. Reviews that are older than 12 months do not appear on the Google Search Network.

So, while the copy of your ad is extremely important in presenting users with specific information, it is even more beneficial to enhance ads with additional features to help boost online conversions.

Contact the team at GREENCREST and let us help you set up your paid search campaigns, enhance your ads, or increase your online conversions with these search engine marketing updates.

Steps to Creating the Perfect Social Media Post

HILVERSUM, NETHERLANDS - FEBRUARY 06, 2014: Social media are trending and both business as consumer are using it for information sharing and networking.

Getting your social media post noticed today takes a lot more than just posting a link or sharing a picture. With so many different social media platforms — Facebook, Twitter, Instagram, LinkedIn — it’s essential that you not only create engaging, clever content that entices your viewers to click, but that you also tailor the content to each individual platform. Social media platforms are constantly overwhelmed with content, both good and bad, and it takes mastering the perfect post to help your brand break free from the clutter.

Think of a social media post as a TV commercial or a new podcast. You want the content to be informational, but you have to present it in a creative, engaging way to make sure people watch. The same goes for social media posts. It is important to find entertaining ways to get your point across so people are willing to engage with your post, read your story, or visit your website.

Follow the steps below to learn how to create the perfect social media post for some of the biggest networks.

Facebook

Facebook is one of the largest and most popular social media platforms of our generation, and it’s often used for personal and work life. Businesses share a wide variety of content, including photos, videos, advertisements and promotions. With an assortment of content being posted every day, it is essential that your brand comes across in a way that stands out. Some guidelines to follow when making a Facebook post include:

  • Post frequently to ensure your brand is being constantly received by your followers. Posting frequency varies by company and industry, but a good rule of thumb is to post at least once a day.
  • Add variety to your content by rotating videos, links, photos, articles and more into your posting strategy. Find which types of content your audience responds well to (and which types it doesn’t) and adjust your strategy accordingly.
  • Create content that is relatable and “real” — have fun and be personable and conversational with your tone.
  • Don’t be too salesy — this is a personal network, so you want to be personable. Follow the 80-20 rule, and only push your products or services in 20% of your posts. The rest of your posts should be helpful, informational or entertaining to your audience. No matter what, ensure all of your content is relevant to your business and industry.

LinkedIn

Business professionals worldwide have given success to LinkedIn because it has given them a way to interact on a professional level with peers, colleagues and business partners. Therefore, you want your LinkedIn posts to reflect the network’s business-oriented nature.

  • As with any social network, it is important to determine your goal and purpose for using the platform. Is your company using LinkedIn to recruit employees? Customers? Both? Your content should serve your LinkedIn goals and objectives.
  • For many B2B companies, posts that include new business developments, media mentions, interviews with CEOs, or your company’s news can attract prospects.
  • For the job-seeker audience, posts about job openings and company culture perform well.
  • No matter your audience, share relevant information that would help and engage professionals in your industry. Save the cute pictures for Twitter or Pinterest.

Twitter

Twitter is essentially a micro-blog and is known as the “skimming” headquarters of social media. When users scroll through their Twitter feeds, they see hundreds of thousands of short and simple updates that they can read quickly. In order to make an impact and grab a user’s attention as viewers pass your post, make sure to:

  • Present a clear call-to-action in the first sentence of your post and provide a link.
  • Keep things simple — don’t summarize the article you’ve attached or give every detail of the new product you’re launching.
  • Use photos, video clips and shortened links to stand out from the majority of 140-character text-filled posts.
  • Stay grammatically correct — even though your character limit is slim, don’t sacrifice grammar by using abbreviations or all caps; stay professional.
  • Try not to use the full 140-character count. The shorter, the better.
  • Use relevant industry hashtags in order to show up in hashtag searches.

With attention spans shortening and social media engagement increasing, it’s important for companies to be creative and stand out in the clutter. Being personal, professional and engaging are key factors to creating the perfect social media post that is guaranteed to capture the attention of your audience. Tweak your posts to better fit the feel of specific networks, and you’re on your way to creating some awesome content!

Need help creating and distributing your company’s social media content? Contact the experts at GREENCREST with all of your social media and marketing needs.

 

Brand Heroes That Dominate – Creating a Brand That is Memorable

woman_on_laptop

Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.

 

While it takes time to develop an unforgettable brand, these strategies will help you start the process of transforming your company into a beloved brand:

Champion a Cause

While attending a recent meeting of brand certified specialists, I was introduced to LifeProfit founder, Dustin Garis. Our discussion centered about brands that are transforming their marketing messages — better, faster, less cost — to messages about social changes that relate to the brand, with no brand benefits mentioned.

Always menstrual pads, for example, became a brand hero in its #LikeAGirl campaign. Its message centered around changing public perception of the saying ‘you run like a girl.’ Always rallied against the societal stereotype by promoting strong young girls who run fast and hard — the same as boys. As a result, the Always brand has become a hero that stands up for young girls and promotes the strength of women. That’s a great cause to root for!

Innovate Around the Human Experience

This concept revolves around Garis’ passion behind his company, LifeProfit. The human experience is especially important to companies that sell to a younger customer base, given that 72 percent of millennials prefer to spend their money on experiences instead of material objects, according to a 2014 Harris Group study.

An example Garis refers to in his TEDx Talk is how Zappos, a major shoe retailer, tapped into the human experience and became an unforgettable company for him. Garis called the company to inquire about a pair running shoes. Instead of trying to sell him the shoes, the salesperson told him to try them out at a mud run near his town and signed him up for the run. Garis took her up on the offer and in doing so, gained “life profit,” thus experiencing a human moment he will never forget.

Be Memorable

Hearing something 1,000 times is less impactful than experiencing it once. You might recall the recent McDonald®’s ‘Pay with Lovin’ campaign where customers were rewarded with a free meal in exchange for calling a family member and saying ‘I love you.’ Or how Coke®’s new campaign, ‘Share a Coke® and a Song’ personalized its products for consumers by adding famous song lyrics on their bottles this past summer—i.e. “Lean on Me,” and “We are the champions.” Or the Expedia ‘Trip-A-Day Giveaway’ where consumers who downloaded its new app were entered into a sweepstakes drawing to win a trip a day. The company also capitalized on the opportunity to survey participants on their spontaneity as it relates to finding and booking last minute travel.

 

The most memorable part of Garis’ message, and one that hits home with us all, is how mundane life becomes if all we do is look forward to the weekend week-in and week-out, spend endless nights watching television and only change our routine a couple of times a year when we take a vacation break. Life profit, as Garis describes it, is not in the number of days you live, but in the number of days you remember. As a business and a brand, we have a unique opportunity to make a memorable and meaningful experience for our customers.

Contact the GREENCREST team to discuss how we can help you create marketing, advertising, and social media content that will be memorable to your customers!

 

Marketing to Millennials – Everything You Need to Know

14833

Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, whether you’re trying to promote a new brand or product, bring awareness to your newest startup or influence consumers’ purchase decisions, it’s important to do so in a way that is best received by your desired audience. If your audience happens to be the millennial generation, however, this can be a little tricky. You’re likely going to have to do more than just inform them about product benefits or store discounts; you need to get them excited.

Traditional marketing methods are a thing of the past to this generation. Millennials desire fun, new, exciting technologies and marketing platforms (it makes them feel “ahead of the curve”), so marketers like yourself have to work harder and smarter to make authentic connections through these platforms.

Below is a list of some of the newest, interactive platforms you should master to best reach millennials:

Snapchat

Snapchat allows individuals to take photos, customize them with text or filters and share them with the world – or whichever part of the world they want. The photos or videos have a lifespan of just a few seconds, and then they are gone forever. “Stories” is a newer feature that allows users to keep up with the rest of the world, but it’s also an opportunity for advertisers to reach specific markets.

Whether you’re hosting an event to launch your startup, or you want to promote your new product line, Snapchat stories give you the chance to give users an inside look into your brand that they may not have known of or seen from traditional advertising. It’s much more exciting to see other millennials out at an event supporting a new company or product launch in real time than it is to read a newspaper article that recaps what went on three days earlier.

Periscope

Similar to Snapchat, Periscope is another rising social media platform that gives people the chance to look directly into the lives of others in real time. The app gives users an up-close and personal look into your brand by providing them with live streaming of events, broadcasts, Q&As and more.

Millennials love having what feels like unlimited access to everything and anything happening in the world, and Periscope promotes this notion with its easy access to thousands of people, companies and locations. If you want your brand to stand out in the crowd, hosting frequent talks and events on Periscope is sure to help!

YouTube

Increasingly, YouTubers are becoming the new A-list celebrities to teen and millennial generations. To this generation, YouTube stars seem more relatable; they aren’t movie stars being paid to endorse companies and brands. The “human” factor makes these individuals and their posts much more relatable to the everyday person. However, while the individual may not be the one endorsing a brand or product, their YouTube channel can be. For advertisers, posting your content on related YouTube channels is a great way to catch the attention of these young viewers.

For example, if you work for a hardware company and have a new brand of tools that you’ll be carrying, you can advertise on a YouTube channel of an individual who posts do-it-yourself home repairs. His/her viewers will click one of the videos to see how to hang Halloween decorations, but see your ad for the new tool kits you have before the video starts. While this isn’t as interactive as Snapchat or Periscope would be, you’re still reaching millennials in their environment, which means you’re more likely to make a lasting impression than if you just threw your ad in the next publication of Better Homes & Garden Magazine.

Of course, technology and social media are bound to endlessly change and advance, which means marketing strategies will too. Make it your goal to keep up on the latest social media and technology trends, and you’re bound to come up with some great ways to reach the millennial generation. Just remember to be unique, be creative and – most importantly – be human.

If you want to learn more about reaching your audience through these platforms, contact the social media and marketing experts at GREENCREST to get the answers!

Storytelling, with Science, Can Strike a Chord in Advertising

 

health, technology, internet, food and home concept - close up of woman reading morning news from tablet pc computer

Science has proven that words have the power to move people to tears, to action and — yes — to purchase. John P. Kotter, a professor of leadership at the Harvard Business School, once said, “Never underestimate the power of a good story.” Kotter believes in the power of a story to strike a chord in people and, perhaps, to motivate them to change.

 
Researchers at Emory University in 2012 found that certain metaphors — “the singer had a velvet voice” or “he had leathery hands” — activated the sensory cortex of the brain. Similar phrases — “the singer had a pleasing voice” or “he had strong hands” — didn’t cause the same reaction.

Smell-a-vision

A 2006 study in Spain that was published in NeuroImage showed that when people read words with strong odor associations — coffee, perfume or cinnamon — the primary olfactory cortex of the research subjects’ brains lighted up.

 
A recent series of Post Cereals commercials uses such key words to play to the viewer’s sense of smell. One of the commercials shows Diana Hunter, a Post Cereals employee, talking about her job as a cereal packager. The happy employee tells a story about how she went grocery shopping after work one day, smelling of cereal. At the store, people were sniffng around her saying, “Mmmm, I smell cookies.” Diana says she told the people, “Aw, you just smell me! I just got out of work. That’s Honey Bunches of Oats. Don’t eat me now!”

 
Since we don’t have smell-a-vision, the words play to the viewers’ olfactory senses. The commercial also does a good job of letting a happy employee tell a story about her job at the cereal plant.

Emotional connections

Research has also shown that we all spend about one-third of our time daydreaming. Yet a really good story will make us sit up and pay attention.

 
By now, for example, we all know which of the commercials that ran during the 2016 Summer Olympics caught our attention and touched people. Those same ads are probably the ones you’ve been seeing in your news feed because the ads take the power of words and move a person to action, even if it’s just sharing it on Facebook.

 
The Procter & Gamble “Thank You, Mom” spot is one such ad. It shows athletes in dangerous, dark, demoralizing situations — a tornado headed toward their home, some men whistling catcalls at a young girl and a coach yelling at a young athlete. Through it all, the athletes’ mothers are always there, encouraging them to move on until we see the athletes’ victorious moments on the Olympic stage.

 
The commercial concludes with a simple statement: “It takes someone strong to make someone strong. Thank you, Mom. … P&G – proud sponsor of Moms.” That spot is meant to tug at the heartstrings — make you cry, even — and make you remember that P&G cares about all moms, the same moms, consequently, who do the household shopping.

 
The sounds — from the scary scream of a tornado at the end to the cheering adulation of the Olympics crowd at the end — help pull viewers into the emotion of the story. The bond between the child and mother plays to the connection that many viewers have had or want to have in their lives.

 
Top brands know the power of the brain to make that emotional connection, and they capitalize on that neuroscience by using storytelling to capture an audience.

 

Let the GREENCREST team help you tell your customers the perfect story! Contact us for all of your marketing and advertising needs.