If you think Snapchat is just for kids, think again. The extremely popular social media platform is gaining traction with savvy brands and marketers, but is it a fit for your company? Consider the advantages the platform offers to determine if adding Snapchat to your social media arsenal makes sense. Ability to reach a younger … Continue reading Snapchat: Should Your Organization Consider It?
Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, whether you’re trying to promote a new brand or product, bring awareness to your newest startup or influence consumers’ purchase decisions, it’s important to do so in a way that is best received by your … Continue reading Marketing to Millennials – Everything You Need to Know
Now that we’re halfway through the year, it’s interesting to look at 2015 trend forecasts to see if they are on track. In December 2014, JWTIntelligence published its annual trends report, “The Future 100: Trends and Change to Watch in 2015.” What we love about the report is that JWTIntelligence looks beyond domestic trends to … Continue reading Marketing Trends in 2015