Tag Archives: millennials

Marketing to Millennials – Everything You Need to Know

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Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, whether you’re trying to promote a new brand or product, bring awareness to your newest startup or influence consumers’ purchase decisions, it’s important to do so in a way that is best received by your desired audience. If your audience happens to be the millennial generation, however, this can be a little tricky. You’re likely going to have to do more than just inform them about product benefits or store discounts; you need to get them excited.

Traditional marketing methods are a thing of the past to this generation. Millennials desire fun, new, exciting technologies and marketing platforms (it makes them feel “ahead of the curve”), so marketers like yourself have to work harder and smarter to make authentic connections through these platforms.

Below is a list of some of the newest, interactive platforms you should master to best reach millennials:

Snapchat

Snapchat allows individuals to take photos, customize them with text or filters and share them with the world – or whichever part of the world they want. The photos or videos have a lifespan of just a few seconds, and then they are gone forever. “Stories” is a newer feature that allows users to keep up with the rest of the world, but it’s also an opportunity for advertisers to reach specific markets.

Whether you’re hosting an event to launch your startup, or you want to promote your new product line, Snapchat stories give you the chance to give users an inside look into your brand that they may not have known of or seen from traditional advertising. It’s much more exciting to see other millennials out at an event supporting a new company or product launch in real time than it is to read a newspaper article that recaps what went on three days earlier.

Periscope

Similar to Snapchat, Periscope is another rising social media platform that gives people the chance to look directly into the lives of others in real time. The app gives users an up-close and personal look into your brand by providing them with live streaming of events, broadcasts, Q&As and more.

Millennials love having what feels like unlimited access to everything and anything happening in the world, and Periscope promotes this notion with its easy access to thousands of people, companies and locations. If you want your brand to stand out in the crowd, hosting frequent talks and events on Periscope is sure to help!

YouTube

Increasingly, YouTubers are becoming the new A-list celebrities to teen and millennial generations. To this generation, YouTube stars seem more relatable; they aren’t movie stars being paid to endorse companies and brands. The “human” factor makes these individuals and their posts much more relatable to the everyday person. However, while the individual may not be the one endorsing a brand or product, their YouTube channel can be. For advertisers, posting your content on related YouTube channels is a great way to catch the attention of these young viewers.

For example, if you work for a hardware company and have a new brand of tools that you’ll be carrying, you can advertise on a YouTube channel of an individual who posts do-it-yourself home repairs. His/her viewers will click one of the videos to see how to hang Halloween decorations, but see your ad for the new tool kits you have before the video starts. While this isn’t as interactive as Snapchat or Periscope would be, you’re still reaching millennials in their environment, which means you’re more likely to make a lasting impression than if you just threw your ad in the next publication of Better Homes & Garden Magazine.

Of course, technology and social media are bound to endlessly change and advance, which means marketing strategies will too. Make it your goal to keep up on the latest social media and technology trends, and you’re bound to come up with some great ways to reach the millennial generation. Just remember to be unique, be creative and – most importantly – be human.

If you want to learn more about reaching your audience through these platforms, contact the social media and marketing experts at GREENCREST to get the answers!

Marketing Trends in 2015

 

Millennials Marketing Trends

Now that we’re halfway through the year, it’s interesting to look at 2015 trend forecasts to see if they are on track.

In December 2014, JWTIntelligence published its annual trends report, “The Future 100: Trends and Change to Watch in 2015.” What we love about the report is that JWTIntelligence looks beyond domestic trends to provide a snapshot of global influence in a number of categories including culture, beauty, brands, food and drink, innovation, lifestyle, luxury, retail, sustainability, travel and technology. According to the JWTIntelligence report, our cell phones have become “our life remote control, our pocket portal to the world.” Ericsson forecasts that by 2020—only five short years from now—90 percent of the world’s population over age six will have a mobile phone.

Consumer expectations are also shifting. Brands are expected to deliver experiences, be hyper-transparent and achieve sustainability. They are also expected to be societal leaders, benefactors, innovators and philanthropists. These are important trends for marketers. Below we have highlighted a few additional trends related to marketing although there are many more in the report that we did not have the room to include.

#8 – Connected Kids

According to Common Sense Media, three-quarters of American children under eight have access to a smartphone or tablet. In a poll conducted by Vodafone, 93 percent of U.K. parents allow their children to use their smart devices. As a result, JWTIntelligence reports that “children under 10 are more technically advanced even than their teenage siblings. Their familiarity with technology, and their expectations of it, go far beyond that of previous generations.”

#12 – Universal Intelligent Design

Likening it to a “Pinterest phenomenon,” the report concludes that consumers expect good design as a matter of course. Such expectations are driven by consumers’ easy access to blogs, online publications and social media that provide snapshots into celebrity and sophisticated lifestyles. Today’s savvy Millennials are greatly influenced by upscale design so much so that retailers to budget hotels and everything in between are being updated with new looks.

#20 – Save Our Subcultures

You see the influence with entertainment stars adopting niche urban styles and fashion brands that have latched on to subcultures. Sophisticated Millennials are viewing the quick adoption of these subcultures as inauthentic and opportunistic. Authenticity of connecting with subcultures will be the key.

#24 – Celebrity Business Partners

The trend of an evolving relationship of celebrity and brands is pushing the relationships beyond the “spokesperson” roles of the past. Celebrities are becoming more like business partners by influencing creative strategy, associating their celebrity status beyond traditional campaigns and into social media. As a result they are securing a greater share of the profits. We are seeing more celebrities than ever launching their own brands to leverage their influence.

#33 – 1-for-1: Third Way Commerce

There is a new business model popular with Millennials that combines social good with business sales and marketing referred to in the report as the “third way.” Toms shoes introduced the concept of one-for-one (or buy one, give one). The influence of Toms has ignited other brands and categories of goods to follow suit. Toms proved that leading with philanthropy drives sales. More than Millennials are looking to associate brands with ethical behavior and clear values.

#77 – 24/7 Unlimited Hours

Driven by global brands like Zappos and easy access to ordering on line whenever it is convenient for the consumer, the way businesses view traditional working and retail hours is changing. Consumers today expect to be able to shop 24/7.

We encourage you to take a peek at the report to see what is trending in 2015. It is sure to spur some great ideas for your business or provide needed insight on how to evolve your products or services.

From Smart Business