Tag Archives: search engine marketing

Benefits of Working with a Google Partner Agency

Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner?

A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated to search advertising and continuously exceed Google’s standards to maintain Google Partner status.

If you’re looking for an agency to help with your digital marketing efforts, it’s important to make sure they’re certified by Google. Here are some of the benefits of working with a Google Partner:

Work with a Certified Staff

Working with a Google Partner agency assures that their staff members are experts in creating and managing strong, successful AdWords campaigns. With access to the most up-to-date practices and training, a Google Partner agency will have the skills needed to optimize your campaigns and ensure continuous growth.

Receive the Full Advantage of AdWords Features

Google Partners have extensive knowledge in all of the features of Google AdWords. This level of mastery provides them with the capability to help their clients become more profitable with the use of:

  • Expanded text ads
  • Progressive demographic targeting
  • Integration with physical locations
  • Ad extensions
  • Sitelink extensions
  • Call tracking
  • Conversion tracking
  • Negative keywords to eliminate wasted spend

Get Help from a Dedicated Google Representative

Getting in touch with someone at Google isn’t always the easiest task. Every Google Partner agency has access to its own Google representative. This means that Google Partner agencies can address and resolve any AdWords-related client issues much faster than non-Google Partner agencies, saving time and money.

Stay Ahead of Competition with Beta Features

Agencies that have earned a Google Partner badge are among the first to have access to Google’s beta features. When Google develops a new feature or application, its partners have access to test these features before it becomes available to the general public, giving you an edge up on any competitors not working with a Google Partner.

Are you ready to make sure your prospective customers will be able to find you as they begin searching online for solutions to their needs?

As a Google Partner agency, GREENCREST thoroughly understands search engine marketing best practices to help its clients increase traffic to their website. Contact us today to see how online marketing can help your bottom line.

 

5 Essential SEO Tips to Improve Your Rankings

Search Engine Optimization SEO

Search engine optimization (SEO) is an integral part of any company’s digital marketing strategy. With Google’s ever-changing algorithm, SEO tactics are evolving, growing and changing the way we build websites. It is important for your company to stay ahead of the curve because, otherwise, what good is a website that your customers can’t find?

Here are five essential tips for SEO success with your site:

1. Mobile

Having a mobile-friendly website used to be a luxury. Today, it is mandatory. Google announced last year that there are now more searches performed on mobile devices than on desktops. Users will be seeing your website from their tablets, smartphones and other mobile devices. Is your site ready for this? Make sure your site is mobile-friendly, or your rankings will suffer, drastically.

2. Optimization

Not only do you want to make sure your site is built to be seen across devices, you want to make sure it is built so search engines can read it. This includes adding meta data, alt text, h1 headers and enough of the keyword-rich content for a search engine to understand and place your site in relevant search results. Optimizing your site can boost your rankings, which places your website towards the top of the search results.

3. Content

Content is everything. How would we know what a site was for without content? We wouldn’t, and neither would Google. High-quality, relevant content with the right keywords is the simplest way to implement SEO best practices on your site. Unique content is key. Using duplicate content can hurt your rankings. Be sure to include at least 250 words of content on each relevant page of your site.

4. Keywords

With content, come keywords. Keywords are words or phrases users will type into search engines to make your site appear. The more relevant keywords you have, the more your site just might appear. You should be able to know off the top of your head what your main keywords are, but if you’d like to explore further possibilities, using Google’s Keyword Planner can be a great tool. However, be very wary of keyword stuffing. It can damage your reputation with Google and make your rankings drop. No one likes to be tricked, especially Google.

5. User Experience

Last, but not least, consider user experience. You must take into account a user’s experience on your website. This helps not only users but your SEO rankings as well. Does your landing page have a clear purpose and call to action? Are your links broken? Is your text readable? Not only would these errors make your site frustrating for a user, they would hurt your SEO rankings.

Understanding and implementing these essential tips will ensure your website is ready for today’s search engines.

Contact us to speak with our Google-certified SEO experts and get started on boosting your site’s SEO rankings today!