Tag Archives: smart business

Four GREENCREST clients named to Smart Business Magazine’s Smart 50 list


GREENCREST, a full-service marketing agency, celebrated Sept. 20 when four of the agency’s clients were honored by Smart Business Magazine at a ceremony in Columbus.

Dianne Grote Adams of Safex, Inc., Phil Derrow of Ohio Transmission Corporation, Jennifer Kuntz of Greenleaf Job Training Services, Inc., and J. Michael Vargo of VARGO® Companies were named to the publication’s Smart 50 list, which recognizes the top 50 executives of leading companies in the Columbus region for their passion and adherence to the tenets of the Smart 50 award: innovation, impact and sustainability.

While each of the honorees’ businesses vary dramatically in products and services, all four leaders have built their companies with an emphasis on customer service and top-notch quality, in addition to several unique factors that differentiate their companies from the competition.

  • At Safex, Grote Adams has built a company laser focused on providing high-quality environmental, health and safety training and consulting to companies throughout the United States. The company culture emphasizes employee well-being — the health and safety of clients’ employees and the well-being of her own team. Associates enjoy a flexible work environment and ample professional development opportunities.
  • Employee loyalty is top of mind at Ohio Transmission Corporation as well. During the recession, Derrow stuck to the company’s commitment of no layoffs, and did not lay off any of its associates despite a 25-percent drop in revenue.
  • While Greenleaf Job Training Services already had a successful business helping people with disabilities secure employment, Kuntz pushed the envelope and developed four new business-to-business initiatives to drive new revenue to her company.
  • Mike Vargo leads a company that is not content to rest on its laurels. VARGO®’s efforts to develop new features of the company’s Continuous Order Fulfillment Engine (COFE®) software impressed the judges.

At the ceremony, one GREENCREST client took home an additional top honor when Derrow received the specialty award for achievement in sustainability. When accepting the award, he again emphasized his obligation to his employees.

“It became clear that the responsibility is to ensure that the business outlives whatever I might do, so that when it’s time for me to move on, the business continues on as well for our 800 associates,” he said.

That sentiment – of continuing to look forward – is sure to bring continued success to all of the Smart 50 honorees as they grow and expand their businesses for the future.


Strategic Choices: Which social media networks should my company use?

Social Media Networks

Social media can be a great tool to help drive traffic to a company website, engage and develop relationships, and offer an online experience that helps communicate a brand.

Many business owners believe they need a presence on every social media network, while others don’t see the value in any. The truth is, not every social media network will benefit every business.

Typically, it’s best to focus on maintaining two to five social networks. The tricky part, however, is knowing which social networks are most beneficial for your business.

What is your social media goal?

Some companies want to engage employees on social media to help foster a culture. Some may wish to engage with customers and potential customers to increase brand recognition and drive website traffic. Defining a social media goal and audience will help determine which social networks to use.

For example, Facebook is typically great for engaging with employees and some vendors. LinkedIn can also be ideal for vendors and possibly potential customers.

Many reporters and journalists are on Twitter, so it is a perfect channel to build rapport with the media.

If you are targeting customers and potential customers, some businesses have had success with Pinterest, Instagram, Twitter and YouTube. Google+ is almost necessary for search engine optimization.

What do you sell?

If you sell a product or service that is very visual, focus on a social media network that is also visual such as Instagram, Pinterest and Facebook.

If your company is more B2B, LinkedIn is typically the most strategic, as many decision-makers are active on LinkedIn. It is also a great tool for sales people to use for networking and HR to use for employee recruitment.

Is your product or service slightly complicated? Host a YouTube channel with videos that show how it works. Share the videos on other social networks and on your website.

What types of content do you already have?

Has your company already developed case studies or white papers? Share them on LinkedIn and receive a large amount of clicks. Do you have a number of photos that capture your employees working or having fun? Behind-the-scenes photos perform well on LinkedIn and Facebook.

Do you have captivating images of your work or products? Share them on Instagram, Pinterest and Facebook. Also, include an engaging caption and use relevant hashtags.

Articles perform well on LinkedIn and Twitter. It’s a best practice to share your blog articles on all of your social networks to help increase blog traffic. Company press releases also perform well on these channels.

Does your industry use niche social platforms?

Many industries have their own dedicated social media channels. If yours is one of them, seriously consider becoming active on it.

There are hundreds of social media networks that can help a business’s online marketing efforts. When choosing which one to use, keep your goal, audience, content and industry in mind. Strategic choices reap the most rewards.

From Smart Business