If you think Snapchat is just for kids, think again. The extremely popular social media platform is gaining traction with savvy brands and marketers, but is it a fit for your company? Consider the advantages the platform offers to determine if adding Snapchat to your social media arsenal makes sense. Ability to reach a younger … Continue reading Snapchat: Should Your Organization Consider It?
Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, whether you’re trying to promote a new brand or product, bring awareness to your newest startup or influence consumers’ purchase decisions, it’s important to do so in a way that is best received by your … Continue reading Marketing to Millennials – Everything You Need to Know