Tag Archives: website SEO

How to Build an Online Marketing Fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads.

Fire-Starting Tools

To start a fire in the great outdoors, you typically need a match and strike board, a piece of flint and steel or a magnifying glass and the sun. In marketing, we consider having a well-defined brand and a strategic plan as the bare necessities to ignite the flame for your business.

Your audience needs to understand who you are as a company, what you stand for and why you’re in business. Without a well-thought-out brand, you run the risk of looking like and sounding like your competitors, and you will be stuck in a continuous lowest-price-wins battle. Without a strategic plan, you’re wandering through the wilderness battling the unexpected and rather than focusing on what you need to do to reach your goals.

Tinder

No matter where you are, creating a flame can be a lot of hard work — and it’s all for naught if there is no tinder to catch the flame.

In digital marketing, your “tinder” would be your website. Your website is the hub, or the core of all your online marketing efforts. For your website to attract and retain traffic — or “catch fire” — it must be optimized for search engines, easy-to-use and appealing. Without a well-optimized and user-friendly website, you will end up rubbing two sticks together all night long with no results.

However, while tinder catches fire easily, the fire quickly dies out without added support.

Kindling

When building a fire, you need materials that provide more substance than tinder provides to keep the flame burning long enough for your fuel wood to catch. This is where kindling comes in.

In marketing, you can use search engine optimization (SEO) and online advertising. When following best practices, SEO and online advertising can quickly and easily increase awareness and direct traffic to your website. Just as kindling must be dry to work, your website and online ads must be optimized with keywords to work.

Fuel Wood

The fuel wood might take a little longer to catch fire, but it is what ultimately keeps your fire hot and burning. And if you notice your fire is starting to die down, you can throw more fuel wood on top to keep it going. In marketing, fuel wood is a mix of owned and earned channels.

Content marketing is one owned channel that can help “fuel the flame,” and it includes pieces such as white papers, case studies, e-books or webinars. Advertising such as print, TV or radio also add to the discussion, increase awareness and even drive website traffic. Additionally, email marketing can help nurture the fire and keep it going.

Public relations is one example of an earned “fuel” or channel. When your company receives media coverage from third-party sources, it helps boost your credibility and increase “buzz”. Word of mouth — whether it’s in person or online via social media — is also earned, and it can be a very powerful tool to build a blazing fire.

Building a fire is not as easy as it first appears. It involves a lot of knowledge, preparation, tools and hard work—similar to effective online marketing campaigns. Luckily, the GREENCREST team is ready to support you! Contact us today to get started.

 

Get Found Online with YouTube SEO

online marketing

Did you know that YouTube is the second largest search engine, after Google? And it is becoming more popular year over year. Video marketing in particular is becoming a mainstay as social media and search engines give it special emphasis in search results and newsfeeds.

According to YouTube, more than 300 hours of video were uploaded to the site in 2015. With so much clutter, businesses can’t expect prospects to find and watch their videos nevertheless have a video go viral.

Therefore, instead of going into all the reasons why your company should be on YouTube or partake in video marketing, I will explain the basics of how to get your video found with YouTube SEO.

Think in keywords

You most likely know the importance of using search engine optimization (SEO) for your website, but have you thought about the importance of optimizing your videos with relevant keywords as well?

As with any Web page or blog article, it’s best to select a focus keyword that relates to the video topic. Make sure the keyword is in the video title, description and tags. Research to see if there are currently any videos showing up in search results for a particular keyword. If so, it’s likely a good keyword to use for your video.

Utilize video descriptions 

You have a 5,000-character limit in the description area of the video. This is the perfect opportunity to include engaging, keyword-rich written content on your video’s page. Include important keywords that relate to your video. Include external links to other videos or landing pages that discuss the same topic.

YouTube and Google use your video’s title, description and tags to rank your video. Take advantage of the high character count and include long video descriptions.

Attract views and likes immediately

Views and engagement are the most important factors in achieving a high-ranking video on YouTube and Google. The No. 1 way to attract an audience is to provide quality content with an engaging title.

By “quality,” I don’t mean it has to be professionally developed. It simply needs to address a common need of your viewers and provide a solution.

“How to” videos, for example, are becoming increasingly popular as many people prefer to watch how something is done rather than read about it. To put it simply, provide value to your viewers.

Also, share your video on social media and other online communities that can relate to or are interested in your video’s topic.

Increase your channel subscriptions

On YouTube, subscribers are essentially people who follow your YouTube channel to ensure they see your latest videos. To increase the number of subscribers, it is best to include a call to action within every video that encourages the viewer to subscribe to your channel. This can be done by verbally saying it within the video and/or by using annotations (graphics or buttons that have a call to action).

Adding a YouTube “subscribe” widget to your website and blog can also help increase your subscriber base.

 

In summary, if you want to optimize YouTube videos, it is important that you provide valuable content, create engaging titles, include important keywords in a long video description, share it on social media and increase the number of subscribers.

The more keywords and engagement you have associated with the video, the more clout you will receive from YouTube and the search engines.

 

If your company needs help with its video marketing strategies and SEO efforts, don’t hesitate to contact the GREENCREST team!