Tag Archives: youtube

Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

Add video marketing to your marketing strategy.

By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, video marketing is an important element that you don’t want to leave out of your marketing strategy. This trend has specifically been growing in business-to-business (B2B) marketing, with a study from the Content Marketing Institute finding that almost 80 percent of B2B marketers are using video as part of their strategies.

While the rise of video marketing content is clear, what’s not is the growing importance and potential it brings to marketers and their clients. Some people assume you can only use video on social media or that it only matters if you want people to follow a link from the video to your site, but that is no longer the case.

How to incorporate video into your content

While video is most commonly seen on YouTube and other social media sites, it’s been becoming increasingly popular on websites, blogs and more. Adding a video to the homepage of your website or including video testimonials within company blogs can almost automatically help increase your overall SEO and online engagement. Viewers are more inclined to watch a video from a company leader talking about the history of the brand than they are in reading long paragraphs of text.

Videos help attract and maintain the attention of your visitors and allow them to engage on a more personal level with your company and brand. However, you want to make sure you’re using videos appropriately and timely. Rather than having a video on every page, think of where video content would make the most sense to engage your audience. Again, having the company’s CEO discuss why he started this business in a video on the About Us page makes a lot more sense than having a video of someone explaining travel directions on the Contact Us page.

What you can learn from video content

Most people assume video marketing isn’t as beneficial because you can only track people that click a link from the video, but this is false. There is a lot that marketers can learn about users from video content including how long they watched the video, if they interacted with it at all through likes or comments, and even who was watching. Of course, being able to track if your videos are bringing people to your site is very important, but it’s not the only way to gauge their effectiveness.

Considering additional metrics and tracking a variety of measurements can be helpful if your company’s goals reach past website visits or conversions. For example, seeing how long your videos are being viewed or if they’re being played through from start to finish will give you more insight into whether they’re helping increase your brand awareness. Seeing who is viewing your videos will help you realize potential or returning customers that you can build into your database and work on strengthening the relationship.

“Real-time” or relatable content is starting to take over the marketing and advertising world, and for a good reason. People want to feel connected to a company or brand and get the real-life messages that they may not get from just reading through your website. Video marketing improves overall engagement and user experience because it allows users to see the faces, stories and meaning behind the products or brands.

Contact the team at GREENCREST if you are interested in adding video content into your marketing, advertising and social media strategies. We’re happy to help!

 

Get Found Online with YouTube SEO

online marketing

Did you know that YouTube is the second largest search engine, after Google? And it is becoming more popular year over year. Video marketing in particular is becoming a mainstay as social media and search engines give it special emphasis in search results and newsfeeds.

According to YouTube, more than 300 hours of video were uploaded to the site in 2015. With so much clutter, businesses can’t expect prospects to find and watch their videos nevertheless have a video go viral.

Therefore, instead of going into all the reasons why your company should be on YouTube or partake in video marketing, I will explain the basics of how to get your video found with YouTube SEO.

Think in keywords

You most likely know the importance of using search engine optimization (SEO) for your website, but have you thought about the importance of optimizing your videos with relevant keywords as well?

As with any Web page or blog article, it’s best to select a focus keyword that relates to the video topic. Make sure the keyword is in the video title, description and tags. Research to see if there are currently any videos showing up in search results for a particular keyword. If so, it’s likely a good keyword to use for your video.

Utilize video descriptions 

You have a 5,000-character limit in the description area of the video. This is the perfect opportunity to include engaging, keyword-rich written content on your video’s page. Include important keywords that relate to your video. Include external links to other videos or landing pages that discuss the same topic.

YouTube and Google use your video’s title, description and tags to rank your video. Take advantage of the high character count and include long video descriptions.

Attract views and likes immediately

Views and engagement are the most important factors in achieving a high-ranking video on YouTube and Google. The No. 1 way to attract an audience is to provide quality content with an engaging title.

By “quality,” I don’t mean it has to be professionally developed. It simply needs to address a common need of your viewers and provide a solution.

“How to” videos, for example, are becoming increasingly popular as many people prefer to watch how something is done rather than read about it. To put it simply, provide value to your viewers.

Also, share your video on social media and other online communities that can relate to or are interested in your video’s topic.

Increase your channel subscriptions

On YouTube, subscribers are essentially people who follow your YouTube channel to ensure they see your latest videos. To increase the number of subscribers, it is best to include a call to action within every video that encourages the viewer to subscribe to your channel. This can be done by verbally saying it within the video and/or by using annotations (graphics or buttons that have a call to action).

Adding a YouTube “subscribe” widget to your website and blog can also help increase your subscriber base.

 

In summary, if you want to optimize YouTube videos, it is important that you provide valuable content, create engaging titles, include important keywords in a long video description, share it on social media and increase the number of subscribers.

The more keywords and engagement you have associated with the video, the more clout you will receive from YouTube and the search engines.

 

If your company needs help with its video marketing strategies and SEO efforts, don’t hesitate to contact the GREENCREST team!

 

Marketing to Millennials – Everything You Need to Know

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Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, whether you’re trying to promote a new brand or product, bring awareness to your newest startup or influence consumers’ purchase decisions, it’s important to do so in a way that is best received by your desired audience. If your audience happens to be the millennial generation, however, this can be a little tricky. You’re likely going to have to do more than just inform them about product benefits or store discounts; you need to get them excited.

Traditional marketing methods are a thing of the past to this generation. Millennials desire fun, new, exciting technologies and marketing platforms (it makes them feel “ahead of the curve”), so marketers like yourself have to work harder and smarter to make authentic connections through these platforms.

Below is a list of some of the newest, interactive platforms you should master to best reach millennials:

Snapchat

Snapchat allows individuals to take photos, customize them with text or filters and share them with the world – or whichever part of the world they want. The photos or videos have a lifespan of just a few seconds, and then they are gone forever. “Stories” is a newer feature that allows users to keep up with the rest of the world, but it’s also an opportunity for advertisers to reach specific markets.

Whether you’re hosting an event to launch your startup, or you want to promote your new product line, Snapchat stories give you the chance to give users an inside look into your brand that they may not have known of or seen from traditional advertising. It’s much more exciting to see other millennials out at an event supporting a new company or product launch in real time than it is to read a newspaper article that recaps what went on three days earlier.

Periscope

Similar to Snapchat, Periscope is another rising social media platform that gives people the chance to look directly into the lives of others in real time. The app gives users an up-close and personal look into your brand by providing them with live streaming of events, broadcasts, Q&As and more.

Millennials love having what feels like unlimited access to everything and anything happening in the world, and Periscope promotes this notion with its easy access to thousands of people, companies and locations. If you want your brand to stand out in the crowd, hosting frequent talks and events on Periscope is sure to help!

YouTube

Increasingly, YouTubers are becoming the new A-list celebrities to teen and millennial generations. To this generation, YouTube stars seem more relatable; they aren’t movie stars being paid to endorse companies and brands. The “human” factor makes these individuals and their posts much more relatable to the everyday person. However, while the individual may not be the one endorsing a brand or product, their YouTube channel can be. For advertisers, posting your content on related YouTube channels is a great way to catch the attention of these young viewers.

For example, if you work for a hardware company and have a new brand of tools that you’ll be carrying, you can advertise on a YouTube channel of an individual who posts do-it-yourself home repairs. His/her viewers will click one of the videos to see how to hang Halloween decorations, but see your ad for the new tool kits you have before the video starts. While this isn’t as interactive as Snapchat or Periscope would be, you’re still reaching millennials in their environment, which means you’re more likely to make a lasting impression than if you just threw your ad in the next publication of Better Homes & Garden Magazine.

Of course, technology and social media are bound to endlessly change and advance, which means marketing strategies will too. Make it your goal to keep up on the latest social media and technology trends, and you’re bound to come up with some great ways to reach the millennial generation. Just remember to be unique, be creative and – most importantly – be human.

If you want to learn more about reaching your audience through these platforms, contact the social media and marketing experts at GREENCREST to get the answers!