GREENCREST - Marketing • Advertising • Public Relations

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case study

Charles Penzone Inc. Social Media

Overview

Realizing the value of social media and the number of clients and associates using this medium as a source for news and information, Charles Penzone Inc. turned to GREENCREST to develop a social media strategy.

Solution

With a newly developed Web site ready to launch, GREENCREST was
able to recognize the tight deadline for this project. In looking at available client resources and talent, GREENCREST determined that the best use of the client’s time and budget was to utilize the GREENCREST team for strategy development and ongoing monitoring and measurement, while the marketing team at Charles Penzone Inc. would be responsible for ongoing implementation.

After defining the campaign objectives, GREENCREST set out to determine which platforms the company’s audience was using and where Charles Penzone could contribute the most content. Realizing the volume of work to be done—and since the new Web site already incorporated a blogging strategy—GREENCREST recommended that Charles Penzone Inc. implement the campaign in three phases. The first phase included the three primary social media networks, while the second phase incorporated video and photo sharing sites and the third included social bookmarking sites.

Results

Since launching the social media campaign in June 2009, the company has gained over 500 fans on facebook, 750 followers on twitter and 1,000 views on YouTube. Over 350 unique visitors visited charlespenzone.com within a 10-week period through social media referrals. The social media campaign has given clients the outlet to rave about the company and has given company associates yet another avenue to share their expertise and advice with central Ohio—and beyond.