GREENCREST - Marketing • Advertising • Public Relations

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case study

Xtreme Limo Search Marketing

Overview

Xtreme Limo was founded in 2006 with a mission to redefine the stretch limousine industry in central Ohio by introducing unique, high-end, headturning, luxurious rides. The company prides itself on delivering superior service, treating every passenger with respect and enthusiastically honoring all reasonable requests. GREENCREST developed Xtreme Limo’s Web site, xtremelimo.com, in 2006. At that time, the company was not ready to implement a search engine optimization or search engine marketing campaign. By 2008, however, as competitors began to dominate the first page of Google searches, the company decided to take action. Knowing that most limo rental research—and often booking—occurs online, the need to be easily found on search engines became increasingly important.

Solution

GREENCREST met with the client and conducted secondary research to determine the keywords that were being used as primary search terms when looking for limo services in the central Ohio region. After determining these keywords, GREENCREST went to work optimizing the Xtreme Web site to incorporate these terms on the site, ensuring all keywords and images were properly coded and strategically placed in the appropriate sections. Additionally, GREENCREST developed a search engine marketing campaign
through Google Adwords.

Results

Within five months of beginning the Google Adwords campaign, a decision was made to conserve the advertising budget, as the organic search strategy was so effective the paid campaign was no longer necessary. Xtreme Limo has consistently remained on the first page of search results for the company’s keywords. GREENCREST continues to monitor the search engine optimization campaign to track Web site traffic and related statistics such as time on site, referring sites, bounce rate and more. The campaign is adjusted as needed to ensure the company continues to rank on the first page of results.