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Curious, Demanding, Impatient: The New Business Buyer

Business-to-business (B2B) buyers are increasingly self-directed in their research. In fact, according to Google, 68 percent of B2B buyers prefer to research online on their own before making any purchasing decisions. Recently, GREENCREST invited local business owners to its office for Google Partners Connect, an event co-hosted with Google to share research, strategies and tips … Continue reading Curious, Demanding, Impatient: The New Business Buyer

Ignite Your Business™ Podcast: Don DePerro, president and CEO of the Columbus Chamber of Commerce, talks Columbus business

GREENCREST CEO and chief strategy officer Kelly Borth sat down with Don DePerro, president and CEO of the Columbus Chamber of Commerce, for an episode of the Ignite Your Business™ Podcast to have a conversation about Columbus business, how it’s grown, and where it’s going. Kelly Borth (KB): What do you think it is about … Continue reading Ignite Your Business™ Podcast: Don DePerro, president and CEO of the Columbus Chamber of Commerce, talks Columbus business

10 Marketing Questions Business Owners Need to Ask in 2019

As we enter the new year, it is important for business owners to select a single, overarching objective. Will your focus be sustainable growth? Improving profitability? Preparing for an exit strategy? Your objective will determine your approach to how you grow and evolve your business — and how you budget. What will be your focus … Continue reading 10 Marketing Questions Business Owners Need to Ask in 2019

Digital is Evolving: 3 Key Takeaways from #GoogleMarketingLive

Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveiled the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote speaker homed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. “Digital is no longer the underdog,” said … Continue reading Digital is Evolving: 3 Key Takeaways from #GoogleMarketingLive

5 Web Design Trends You Need to Nail in 2019

The landscape of web design is constantly evolving. New, advanced technologies and changing user habits dictate trends: What was trendy just 12 months ago can quickly become passé, and what was out of touch can suddenly become cool and retro. Here are some hot trends that we’ve seen that will impact design in 2019. #1 … Continue reading 5 Web Design Trends You Need to Nail in 2019

“Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive

Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveil the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote honed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. As Google’s senior vice president of ads, Sridhar … Continue reading “Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive

10 Statistics that Prove the Power of Local Search Optimization

In the era of mobile, consumers are more empowered than ever before. In fact, online consumers spend close to 350 hours a year researching local products and services on their smartphones, according to Google. Now more than ever before, “research-obsessed” consumers are making informed decisions about the services they use and the products they buy. … Continue reading 10 Statistics that Prove the Power of Local Search Optimization