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3 Digital Marketing Trends to Help You Anticipate Your Customers’ Needs

Digital marketing is a dynamic and fast-paced landscape, so it can be challenging for businesses to stay ahead of their competition, boost brand awareness and increase sales without the right tactics. Digital marketing will continue to evolve faster than ever before, making it more and more challenging to keep up with trends. GREENCREST knows staying … Continue reading 3 Digital Marketing Trends to Help You Anticipate Your Customers’ Needs

Ignite Your Business Podcast: Mike Schoedinger talks Company Culture

This blog is compiled from the Ignite Your Business™ Podcast in which GREENCREST CEO and Chief Strategy Officer Kelly Borth interviewed Mike Schoedinger, president, Schoedinger Funeral and Cremation Service, about the importance of team culture to a company’s success. Kelly Borth: On this Ignite Your Business™ Podcast, we’re talking about “Why Culture is Important to … Continue reading Ignite Your Business Podcast: Mike Schoedinger talks Company Culture

Curious, Demanding, Impatient: The New Business Buyer

Business-to-business (B2B) buyers are increasingly self-directed in their research. In fact, according to Google, 68 percent of B2B buyers prefer to research online on their own before making any purchasing decisions. Recently, GREENCREST invited local business owners to its office for Google Partners Connect, an event co-hosted with Google to share research, strategies and tips … Continue reading Curious, Demanding, Impatient: The New Business Buyer

Ignite Your Business™ Podcast: Don DePerro, president and CEO of the Columbus Chamber of Commerce, talks Columbus business

GREENCREST CEO and chief strategy officer Kelly Borth sat down with Don DePerro, president and CEO of the Columbus Chamber of Commerce, for an episode of the Ignite Your Business™ Podcast to have a conversation about Columbus business, how it’s grown, and where it’s going. Kelly Borth (KB): What do you think it is about … Continue reading Ignite Your Business™ Podcast: Don DePerro, president and CEO of the Columbus Chamber of Commerce, talks Columbus business

10 Marketing Questions Business Owners Need to Ask in 2019

As we enter the new year, it is important for business owners to select a single, overarching objective. Will your focus be sustainable growth? Improving profitability? Preparing for an exit strategy? Your objective will determine your approach to how you grow and evolve your business — and how you budget. What will be your focus … Continue reading 10 Marketing Questions Business Owners Need to Ask in 2019

Digital is Evolving: 3 Key Takeaways from #GoogleMarketingLive

Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveiled the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote speaker homed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. “Digital is no longer the underdog,” said … Continue reading Digital is Evolving: 3 Key Takeaways from #GoogleMarketingLive

5 Web Design Trends You Need to Nail in 2019

The landscape of web design is constantly evolving. New, advanced technologies and changing user habits dictate trends: What was trendy just 12 months ago can quickly become passé, and what was out of touch can suddenly become cool and retro. Here are some hot trends that we’ve seen that will impact design in 2019. #1 … Continue reading 5 Web Design Trends You Need to Nail in 2019

“Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive

Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveil the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote honed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. As Google’s senior vice president of ads, Sridhar … Continue reading “Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive