Brand Pro Blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.

How do you measure ROI?
Return on investment (ROI) begins with understanding the value of a customer. First, determine the following averages: customer order, annual Read more
12 steps to help you develop an actionable marketing plan
By Kelly Borth, Chief Strategy Officer at GREENCREST The end of Q3 and the beginning of Q4 is an optimum Read more
Clearing your head with some mental health days makes you a better CEO
By Kelly Borth, Chief Strategy Officer at GREENCREST This month I decided to remove my marketing hat and put on Read more
ROI & ROO: How to measure your marketing spend to get the best of both
By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return Read more
Media relations and new media — what’s different and what isn’t?
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters Read more
Communication plans are key to a successful merger or acquisition
A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos can be bruised, and Read more
ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
                  Obtaining perfect alignment of culture and brand is a moment in Read more
How to drive customers to action through the persuasive power of narratives
            Storytelling is the hottest trend in marketing today, and it’s no wonder. In a Read more
Why what worked in 2008 is no longer applicable in 2013
As the economy slowly recovers, you need to adapt to the times when marketing your products and services. What worked Read more
How to ensure everyone knows your name so prospects are already familiar with you
Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds Read more
How to get your sales efforts to stand out with a strategy and effort to be memorable
                    The ability to articulate your message of differentiation or value Read more
How to establish from where your company growth will come
I have worked with CEOs for more than 30 years, and one constant that I have seen is a lack Read more