Brand Pro Blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.

GREENCREST President Joins Heart Association Board
GREENCREST President Kelly Borth has been named to the Board of Directors of the American Heart Association. She is serving
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The Marketing Plan
If your company's destination in terms of sales, customers and long-term success does matter, then it's time to start planning
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The Power of Integrated Marketing Communications
In today’s competitive marketplace, long-term success depends on a powerful brand.
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Effective E-mail Marketing Strengthens Customer Relationships
Permission and value are key to effective e-mail marketing. A customer who opts in to an e-mail list expects to
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Survey Shows Local Tech Firms Project Positive 2003 Sales Growth
The future looks bright for local technology firms, according to a survey conducted by GREENCREST. GREENCREST surveyed executives from 54
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GREENCREST Recognized at BizComm Awards Ceremony
GREENCREST received three BizComm 2003 Competition awards from the Central Ohio Chapter of the Business Marketing Association at the Buckeye
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TouchPoint Marketing
There are many factors that impact customer loyalty, beginning with product satisfaction and customer service levels. But an often-forgotten factor
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The Corporate Identity Facelift
Drastic changes in your brand can wipe out brand equity earned at great cost over the years, and should be
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GREENCREST Named Corporate Caring Finalist
GREENCREST was recognized as a finalist for the 2005 Corporate Caring Awards. The honor acknowledged GREENCREST’s many charitable contributions to
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