Brand Pro Blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.

GREENCREST won two Bronze Quill Awards from the Columbus chapter of the International Association of Business Communicators (IABC) awards event Read more
Surveys are a simple way to gain insight from customers without invading their privacy or taking up too much of Read more
General rules for good communication apply as much to e-mail as to any other medium. Read more
GREENCREST President Kelly Borth has been named to the Board of Directors of the American Heart Association. She is serving Read more
If your company's destination in terms of sales, customers and long-term success does matter, then it's time to start planning Read more
In today’s competitive marketplace, long-term success depends on a powerful brand. Read more
Permission and value are key to effective e-mail marketing. A customer who opts in to an e-mail list expects to Read more
The future looks bright for local technology firms, according to a survey conducted by GREENCREST. GREENCREST surveyed executives from 54 Read more
GREENCREST received three BizComm 2003 Competition awards from the Central Ohio Chapter of the Business Marketing Association at the Buckeye Read more
There are many factors that impact customer loyalty, beginning with product satisfaction and customer service levels. But an often-forgotten factor Read more
Drastic changes in your brand can wipe out brand equity earned at great cost over the years, and should be Read more
GREENCREST was recognized as a finalist for the 2005 Corporate Caring Awards. The honor acknowledged GREENCREST’s many charitable contributions to Read more