Powerful website copy is brief, precise and fresh. Website visitors have limited time and attention spans, so you have to act fast. Ask yourself if a visitor will learn the key details about a product or service within 15 seconds of landing on a page. Headlines should make an immediate impression. Bullet points, headings and … Continue reading How to write effective website copy
People form judgments about a company within 3 seconds of viewing its website. We are a visual society, and our opinions about the quality and professionalism of a company are easily swayed by its presentation and web design. Join GREENCREST Web Developer, Chris Kavinsky, as he shares key points on how to improve your web … Continue reading First Impressions Are Everything: Strengthen your brand and online reputation with a quality web design
GREENCREST’s Michael Johnson explains how to use your website to measure the success of advertising campaigns.
Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile Revolution and Help Change Your World”. “The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace. One of the … Continue reading Join the Mobile Revolution
Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.
Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.
Remember, design is only half the presentation. To make the most out of your presence on the Web, follow these basic principles and consistently review and update your written content.
Your Web site needs to speak to potential clients as a representative of your company as well as serve the needs of current clients.