Use your Web site to measure advertising campaigns by driving people to specific pages on your Web site. Instead of just listing your company’s home page in your ad, create a specific page for each campaign that can only be accessed by typing in that address. For example, www.yourcompany.com/bf will drive people from your Business First ad to a page on your Web site created specifically for them.
Entice people to visit this page with a special offer—such as a free white paper or promotional item. Make sure you have a Web statistics program in place to measure the traffic to this page.
Once the campaign begins, you can track its effectiveness by how many visits the page receives.
Contact GREENCREST today to learn how to fully leverage your Web site to measure advertising campaigns.