GREENCREST Selected as “Purple Heart” Winner for Contributions to Amethyst

Amethyst Purple Heart AwardGREENCREST, a fully integrated marketing agency that turns market players into market leaders, is pleased to announce its “Purple Heart” award from Amethyst — a central Ohio organization that helps addicted, vulnerable women move on from homelessness and escape abusive environments through long term holistic treatment.

GREENCREST worked with the Amethyst leadership team, members of the Amethyst Board and clients to uncover the organization’s brand distinction and unique branding message to the community.  An intensive brand discovery session led by GREENCREST was donated to the Center, along with the brand creative, marketing consultation and the creation of a new organization identity. 

“The message that Amethyst has for the community is clear,” states GREENCREST president Kelly Borth, a certified brand specialist who facilitated the group through the discovery process.  “Amethyst is a community of recovery that focuses on reuniting families in an integrated, family-centered environment to give women and children collective hope,” says Borth. “The organization is a fierce advocate for women’s issues, continuously seeking to change the stigma of addiction.”

“It is our tradition at Amethyst’s “Portraits of Recovery” event to present the ‘Purple Heart Award’ to an organization that has made a significant contribution to our organization and it was unanimous that this honor be awarded to GREENCREST for the in-kind contribution of time, talent and services to Amethyst,” states Amethyst CEO Virginia O’Keefe.  O’ Keefe says GREENCREST’s work will contribute to bringing down the stigma that exists in regards to addiction and adds, “We are so fortunate to have people like you (GREENCREST) in the community to support recovery and the women and children of Amethyst.”

Kelly Borth will accept the award on behalf of the GREENCREST team at the “Portraits of Recovery” event.  “We are honored and humbled to receive this award from an organization that works tirelessly to change women’s and children’s lives for the better.”

Amethyst’s Portraits of Recovery event is an opportunity to celebrate lives of women who have chosen to live a life of recovery.  This year’s event will be held Friday, April 8 at Columbus’ COSI, 11:30 a.m.—1:00 p.m.