SEM Advertising Case Study For B2B Company
Doubling Down with Display: How Air Technologies® Used Targeted Display Campaigns to Increase Brand Exposure
Using Targeted Display To Stay Top of Mind
GREENCREST implemented a targeted display campaign across the Google Ads network to bring exposure to the company and its oil-injected rotary compressors. By specifying user interests, demographics and additional targeting methodology based on understanding a typical customer of Air Technologies®, we created a campaign that zeroes in on the “ideal” user.
Users who then clicked on the ads were added to a remarketing list to be further targeted by other campaigns.
Results of SEM Campaign
In Q1 and Q2 of 2019, the targeted display campaigns alone netted more than 2.1 million impressions, more than 29,000 clicks and more than 24,500 website sessions while maintaining a very low cost per click as compared to a search campaign.