SEM Case Study
Google Ads Campaign Produces 47% Increase in Website Traffic (In Just Three Months)
As part of the marketing strategy, GREENCREST launched a Google Ads campaign with a set of targeting criteria based on search keywords, proximity to service area and various demographic criteria. We then designed and displayed responsive search ads, targeting keyword groups centered around Miles-McClellan’s primary construction services and the industry categories the company serves.
Over the first three months of the Google Ads campaign, Miles-McClellan Construction saw an increase of nearly 47% in website traffic, generating high conversion rates, 13 new opportunities and an ROI of 2,004% to date.