Tag Archives: brand ambassadors

Lessons B2C and B2B Companies Can Learn from Smart Brands

In February of this year, I met with 35 brand certified peers. During our time together, we shared some of our favorite brands and talked about why those brands stood out to us. My favorite brand was Disney because of its family-oriented focus. It’s about making people happy: its stories have happy endings and its … Continue reading Lessons B2C and B2B Companies Can Learn from Smart Brands