Tag Archives: brand visuals

Brand Value Pyramid: Visualize where your brand stands

The Brand Value Pyramid is a tool for CEOs to visualize company brand value. It illustrates some of the most common brand assets. To assess your company‚Äôs brand value, start at the bottom of the pyramid and continue upward, going from lowest to highest value. Brand features/attributes Most brands offer a suitable price point. Price … Continue reading Brand Value Pyramid: Visualize where your brand stands