Tag Archives: brand

How to Build an Online Marketing Fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire

Brand Heroes That Dominate – Creating a Brand That is Memorable

Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.   While it takes time to develop an unforgettable brand, these strategies will help you start the process of transforming your company … Continue reading Brand Heroes That Dominate – Creating a Brand That is Memorable

The Big Brand Misconception

  Many CEOs and advertising professionals struggle with understanding what “brand” is. We’ll give you a hint: It’s not a company’s logo, colors, jingle or advertising campaign. As company leaders, it is important that you know what exactly it is. A brand is what sets Coca-Cola apart from Pepsi and Ritz-Carlton apart from Holiday Inn. … Continue reading The Big Brand Misconception