Tag Archives: PPC

Search Marketing: The Pros and Cons of Advertising on Search Engines

What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines — such as Google and Bing — through either paid or unpaid efforts. When we talk about search marketing, we’re talking about strategies that help businesses rank higher than the competition. However, earning that No. … Continue reading Search Marketing: The Pros and Cons of Advertising on Search Engines