Tag Archives: science

Storytelling, with Science, Can Strike a Chord in Advertising

  Science has proven that words have the power to move people to tears, to action and — yes — to purchase. John P. Kotter, a professor of leadership at the Harvard Business School, once said, “Never underestimate the power of a good story.” Kotter believes in the power of a story to strike a chord in people … Continue reading Storytelling, with Science, Can Strike a Chord in Advertising