Experienced Media Relations Team Delivers ROI for Client

Gryphon Financial Partners was looking for an agency to help to get the company’s brand known and recognized. The firm had worked with a public relations firm and was disappointed in the results of that engagement.

Solution

GREENCREST proposed public relations but using our approach which has been in place and has produced excellent results for our clients for over 33 years. We began with the development of a press kit and sent that out with a query letter from GREENCREST, personalized for each recipient with pitch ideas. We combed through editorial calendars to hone in on the best opportunities for coverage – bylined, expert resource story inclusions, company profiles, case studies and other relevant content. Throughout the year we pursue those opportunities directly with editors and reporters to secure coverage. We coordinate interviews and ghost-wrote content, coached
team members and followed-up to obtain clips of coverage. We also provided association outreach to secure Q&A opportunities, website profiles and population of content, newsletter article contribution, participation in podcasts and other available member opportunities.

Results

GREENCREST’s work resulted in several media mentions including an article in AARP magazine, Columbus CEO, iheart radio interview, NBC4 news segment, Baron’s Top Advisors list, Columbus Chamber profile, Mergermarket, among others.

Overall the firm’s ROI for media mentions was 977%.

For results like these, contact GREENCREST today. We can help you develop a media relations campaign with measurable returns.