Our Work
Why clients love GREENCREST as their PR & Marketing Agency
GREENCREST, a full-service marketing, advertising, public relations and digital agency, is your one-stop source for a full range of services.
We can define your company brand, identify strategic opportunities for growth in the marketplace, establish your company as an industry leader in traditional and social media, craft a website that converts visitors into leads, and create smart design that showcases your unique brand and reinforces your message to consumers.
We enjoy being a part of our clients’ teams and helping them succeed. See why they enjoy partnering with us!
Case Studies
-
Multi-Channel Marketing Strategy That Drives Leads
Oberon Technologies®, Inc., a leading provider of extended reality job training and information delivery technologies worked with GREENCREST to create a high-impact marketing strategy that resulted in an increase in visibility, leads, engagement, and exposure. GREENCREST implemented a strategy that leveraged public relations, social media, website enhancement, SEO, and paid online search. The overall results paid off with a massive rise in overall site conversions, leads, and exposure.
-
Increase Your Web Presence
Hometown Service Center is a family-owned business that turned to GREENCREST to help with management of their website, social media, promotions, and service reminders. Using a multi-layered strategy that included SEO, site updates, social media engagement, and designing promotional creative assets, Hometown Service Center realized significant growth in every category.
-
Ignite Your Company’s Marketing
Miles-McClellan, a leading construction firm in Columbus Ohio and Charlotte North Carolina turned to GREENCREST to develop and implement a comprehensive marketing strategy that emphasized growing overall exposure and communicating brand messaging. As part of the total strategy, GREENCREST built a Google ads search campaign based on targeting specific markets and demographics to drive new business. The campaign was enormously successful, generating a massive return on investment based off new business generated directly from the campaign.
-
Earn Publicity That Generates ROI
Spectrum Technologies®, an innovative leader in agricultural, horticultural, environmental and turf markets around the world reached out to GREENCREST to increase awareness of two new products they recently launched. Wanting to target golf course superintendents, GREENCREST built a comprehensive public relations campaign to introduce their new products to targeted markets and publications. The campaign generated a massive ROI based on editorial value and helped contribute to a 36% growth in their turf business.
-
Increase Your Engagement
Air Technologies®, a long time GREENCREST client wanted to find ways to engage their current customers better. GREENCREST devised a 3 month email marketing campaign to engage their existing clients. The campaign aimed to highlight their superior service offerings, sizable cost savings, and special price promotions. The end result of the campaign was a click to open ratio that was more than 300% better than the benchmark click to open ratio of 20%.
-
Grow Your Brand Exposure
Schlabach Woodworks, an Amish-owned custom hardwood flooring company that uses local Ohio hardwood chose GREENCREST to increase their brand’s exposure to locals shopping for upscale hardwood flooring. GREENCREST built a custom geotargeting advertising campaign that beat benchmarks for display advertising by a significant margin while increasing in-store traffic as well.
-
Increase Website Traffic
Hardlines Design Company, an architecture, planning and historic preservation firm, wanted to expand its digital marketing and showcase the firm’s experience, past projects and stories. They reached out to GREENCREST to conduct a website audit followed by a refreshed website design. In the six months immediately following the new website launch, traffic increased 283.5% compared to the previous six months. During that same time, new users also increased 280.2%.
-
Uncover Brand Uniqueness
Artina Promotional Products, one of the largest promotional product firms in America, wanted to better communicate its legacy, values and innovation. GREENCREST created updated brand images and messaging to reinforce and elevate Artina’s Old World European ethics — pride in what they do, doing the right thing, caring for others and treating others how they would want to be treated. This fresh approach created a renewed awareness of Artina’s competitive advantages.
-
Elevate Brand Identity
Community Health & Wellness Partners, a non-profit health center and the largest primary care provider in Logan County, wanted to educate the community about all that it does and eliminate marketing confusion. It turned to GREENCREST for refreshed brand messaging to be used throughout its marketing and communications. CHWP immediately saw increased community recognition, and the consistent, branded content on their social media channels drove major gains. Within months of launch, engagement on CHWP’s Facebook increased 736% in engagement and its followers grew by 47%.
-
Drive Digital Exposure
Air Technologies® wanted more exposure for its brand and one of its product lines. The company turned to GREENCREST, its marketing partner, to promote the company and its oil-injected rotary compressors. GREENCREST implemented a targeted online display campaign to zero in on the “ideal” user. The campaign netted more than 2.1 million impressions, more than 29,000 clicks and more than 24,500 website sessions.
-
Grow Company Visibility
UNIGLOBE Travel Designers desired to increase the company’s exposure and position the company president as a visible business, community and industry leader. The company turned to GREENCREST to implement an aggressive and comprehensive media relations plan, association outreach and awards campaign. The work resulted in more than 40 placements in local and national news outlets over a 20-month period and netted the client several high-profile awards.
-
Increase Lead Generation
Ohlheiser, an automation components supplier, was searching for ways to increase quality leads from its website. The company turned to GREENCREST, its marketing partner, to build and optimize a search engine marketing campaign that would capitalize on the company’s affiliation with brand recognition in the products they supply and create specific conversion goals. As a result of GREENCREST’s strategy, Ohlheiser saw its conversion rate from paid advertising increase 250 percent after just one quarter.
-
Draw Crowds
To encourage more foot traffic to VARGO®’s trade booth, GREENCREST devised an all-encompassing trade show marketing plan. In two years, GREENCREST helped increase VARGO®’s trade show seminar attendance by 63%. Leads generated from the booth increasedby 810%.
-
Increase Website Referrals
Hardlines Design Company reached out to GREENCREST to strengthen the architectural firm’s social media presence and launch an Instagram account, a growing channel of choice for architectural firms. As a result of GREENCREST’s new social media strategy, Hardlines Design Company’s social media reached 90,000 people in the first three months of implementation.
-
Drive Leads
In order to accomplish VARGO®’s sales goals, GREENCREST annually develops a strategic media buy to raise awareness of VARGO® and its product offerings. For the media buys that generated leads, VARGO® received, on average, 165 leads per media buy — a total of more than 1,650 leads.
-
Get Found Online
To meet changing buying behavior, GREENCREST developed a strategy to get OTP Industrial Solutions found online more often. Over the course of those six months, traffic to OTP’s website grew by 14 percent while quote and contact requests jumped by 23 percent.
-
Differentiate Messaging
The Strait & Lamp Group wanted to increase brand awareness and name recognition in the marketplace, so they turned to GREENCREST. Through the proprietary BrandFuel™ process, the organization discovered its unique brand distinction, uniting six different companies into a single, compelling position.
-
Reach New Markets
WorkLLama reached out to GREENCREST to help generate awareness of the app and create a crowd of job applicants to download and use the app to find employment. GREENCREST launched an advertising campaign that generated 2.64 million impressions in 8 weeks.
-
Grow Sales
GREENCREST developed a new website architecture for IPEG to improve overall performance and enhance the user experience. In one year, the company obtained a 130 percent increase in website traffic and a 3,000 percent increase in online conversions.
-
Become Known
Reitter Stucco turned to GREENCREST to create a plan to celebrate the company’s 100th anniversary. Within the first couple months of the campaign, GREENCREST generated significant media coverage: 338,000 print impressions, and 11,000 social media impressions.
Read the Case Study -
Streamline Marketing
The Strait & Lamp Group wanted to increase sales and brand recognition in the region. Once a differentiated brand message was developed, GREENCREST launched an integrated advertising campaign, complementing other sales and marketing efforts and resulting in a 50% increase in sales.
-
Raise Awareness
Indiana Wesleyan University sought GREENCREST’s media relations expertise to establish IWU-National & Global as the leader in higher education for adults. With GREENCREST’s help, Indiana Wesleyan University earned more than 200 media placements in just two years.
-
Increase Market Share
GREENCREST worked with Air Technologies® to promote a bi-annual sales event. With an enticing sale, targeted marketing communications, and a motivated sales team, Air Technologies® saw an increase in market share and an average of 20% more units booked during the quarters with the sale.
-
Improve Brand Consistency
GREENCREST created a social media marketing plan and a stronger, more consistent brand and voice throughout Rinkov Eyecare Centers’ social media. In one year, Rinkov Eyecare Centers’ following increased by 55%; reach increased by approximately 40% and engagement by 30%.