Brand Development

We’re the only certified brand agency in Central Ohio.

We’re the only certified brand agency in Central Ohio – and one of only 35 in North America.

Brand is not a logo, an advertising tag line or design elements. A brand is an undisputable, evidence of distinction and something that can be proved. As a brand development agency, we use our proprietary BrandFuel™ process, combined with our proven strategy and proactive implementation, which will ignite your business – guaranteed.

Our Process

  • Brand


    Our brand development process, supported by a thorough review, audit and discovery, captures the essence of your organization. We dive deep into who you are, what you do, the nature of your industry and your competitive differentiator.

  • plan


    Our planning process lays out the road map for you to succeed. We help you hone in on what drives buyers throughout their journeys — and we help you choose the right channels to reach them at the right time.

  • ignite your business

    Ignite Your Business

    Once you have a clear message and plan tied to performance, push the pedal to the metal and accelerate – we give your campaigns plenty of gas to get to where you need to go.

  • measure


    With a deep set of analytical skills, we can tell you exactly how many people you reached and how they’re engaging. We measure and report on Return on Investment and Return on Opportunity, continuously optimizing to reach further and engage deeper.

  • We Are Brand Certified

    GREENCREST is one of only 35 certified brand agencies in North America — and the only one in the region. We are certified by The Brand Establishment, which is an elite group of brand development firms dedicated to a contemporary view and process of brand development that has been proven to unearth a company’s uniqueness.

  • More Than a Logo, Image or Jingle

    Your brand is your promise to your customer and your evidence of distinction. Discover and adopt your competitive differentiator, starting with your CEO and executive management team and flowing all the way through your entire organization.

  • Increase Profitability and Sustainability

    Companies with distinctive brands increase their profitability with premium prices – they’re not relegated to price commoditization. But the advantage doesn’t end there. Well-branded companies reduce their vulnerability to competitive threats, too.

  • Retain Customers and Employees

    When clear, consistent brand values are used to guide company operations, customers see your promise in action and understand the value you offer. The reward? Loyalty. Employees see your value, too, and stick around much, much longer to be part of a winning team.

Our Clients Succeed. Period.

The Strait & Lamp Group, a leading lumber and building materials supplier to the central Ohio building industry, needed to increase brand awareness and name recognition in the marketplace. That’s why they turned to GREENCREST, and our Columbus, Ohio branding experts. GREENCREST launched campaigns, receiving more than 2 million print, digital and television impressions – leading to a 50% increase in sales.