Our Process

Brilliantly executed PR and marketing strategy consulting.

As a full-service marketing, advertising, public relations, digital and social media agency, GREENCREST specializes in brilliantly executed PR and marketing strategy consulting. Our programs follow the GREENCREST philosophy: brand. plan. ignite your business.®

brand

Brand

In order to differentiate your message, you must stand out from the clutter. You need to be able to articulate what you have to offer the marketplace, know why it matters and why someone should modify their behaviors based on your message.

GREENCREST is the only Brand Certified Agency in Ohio. Our brand development process, supported by a thorough review, audit and discovery, captures the essence of your organization. We dive deep into who you are, what you do, the nature of your industry and your competitive differentiation.

Plan

Plan

Once your core message is solidified, our planning process lays out the road map for you to succeed. If you don’t have a roadmap tied to your performance objectives, the likelihood that you will reach your goals is slim.

We help you hone in on what drives buyers throughout their journeys – and we help you choose the right channels to reach them at the right time. As a full-service marketing agency, we know how to blend public relations with traditional and digital marketing tactics to create the fuel to ignite your business℠.

Ignite

Ignite

“A vision without execution is just a hallucination,” Thomas Edison.

Once you have a clear message and plan tied to performance, push the pedal to the metal and accelerate – give it plenty of gas to get to where you need to go.

Our relentless focus on execution and implementation generates the momentum needed to realize your goals and increase the value of your business.

Measure

Measure

It’s not enough to launch a campaign, you must measure and analyze. With a deep set of analytical skills, we can tell you exactly how many people you reached – whether it’s online, in print, on the radio or TV. And we identify exactly how your audience is engaging with you.

We measure and report on Return on Investment and Return on Opportunity, continuously optimizing to reach further and engage deeper.

We employ a ready, aim, fire approach! You have to market with purpose if you want exponential results. And you must measure results to make sure you hit your target.