Case Study

GREENCREST Develops Integrated Sales and Marketing Strategy for Air Technologies

When Sales and Marketing Align: How an Integrated Strategy Drove Fivefold Growth in 10 Years

Overview

Air Technologies is North America’s largest independent compressor distributor and service center. As the company’s long-standing marketing partner, GREENCREST was initially engaged to develop a total capabilities brochure followed by a new website and complete division capabilities brochure suite. Within a few years, GREENCREST was charged with the implementation of a full-scale integrated marketing approach.

The Process

GREENCREST developed a unified strategy designed to strengthen brand presence, elevate engagement, and support sustained revenue growth. The plan encompassed:

Marketing

  • Blog campaigns
  • E-Newsletters
  • Google Business Profile management and ongoing SEO
  • New Market Campaigns
  • Paid advertising
  • SEO and paid Google and Bing search campaigns, retargeting and local listing management
  • Social media content and posting
  • Weekly email marketing campaigns

Sales

  • E-postcards promoting division services, customer successes and aftermarket and utility services
  • Google Merchant Center Ads
  • Industrial mailers
  • Sales incentive campaigns and promotional programs
  • Sales Promotion Tools and National Sales Meeting Support
  • WooCommerce Website

The Results

GREENCREST’s integrated sales and marketing approach delivered measurable improvements, including:

  • Significant revenue growth
  • Increased website traffic and lead generation
  • Expanded market share
  • Strong return on investment

By aligning sales and marketing under one cohesive and data-informed strategy, GREENCREST helped Air Technologies achieve a level of growth that far exceeded expectations. This unified approach strengthened the company’s brand presence and market position while simultaneously providing a scalable framework for ongoing success.

“GREENCREST contributed to the highest and most profound growth years in Air Technologies®’ history, significantly contributing to our private equity success.”
— Kurt Lang, President, Lang Leadership Group (previously CEO/president of Air Technologies®)