Brand Discovery Case Study for Family Business

Brand Discovery Uncovers Company’s Uniqueness, Shines Spotlight on Its Innovation

Artina is one of the largest promotional product firms in America — ranking among the top 3 percent of the industry in volume. Artina is also one of the oldest promotional products companies in Central Ohio. Located in downtown Powell, this second-generation family-owned business is also a WBENC-certified business. For more than 50 years, the company has built an outstanding reputation among its vendors and peers because of its community support, business integrity and employee longevity.Founded on the ideals of integrity, innovation and superior service, Artina Promotional Products has achieved BEST Promotional Products recognition from CEO Magazine eight years in a row.

Branding Challenge: Refreshing Image of an Old Company To Reflect Uniqueness & Innovation

As one of the first promotional products companies to ever have a website and early adopter of technology, Artina Promotional Products wanted to express their services and values as a 50-plus-year-old business but also showcase themselves as innovators who have evolved with the times to remain top in its field. Artina Promotional Products turned to GREENCREST for help in capitalizing on its uniqueness and communicating that through fresh messaging.

GREENCREST’s Brand Solution

GREENCREST, one of only 35 brand certified agencies in North America, created messaging that highlighted the unique values that differentiate Artina Promotional Products from its competitors. These values are the foundation of the company’s past, present and future success. GREENCREST delivered spot- on messaging that transferred to new marketing materials that bring to life Artina Promotional Product’s reputation, history, community involvement and exceptional customer service.

Artina brand solution

End Results of Brand Discovery

The updated images and focused messaging have reinforced and elevated the fact that Artina Promotional Products is rooted in the Old World European ethics — focused on pride in what they do, doing the right thing, caring for others and treating others how they would want to be treated. Armed with a fresh new message and look, Artina Promotional Products is able to share its unique story and create a renewed awareness of its competitive advantages and all it has to offer.

Are you ready to make your company stand out from
the crowd? Do you want to differentiate your messaging from that of your competitors? Contact GREENCREST, the only certified brand agency in central Ohio. We turn market players into industry leaders.®