VARGO® Realizes Increased Leads from Trade Show Marketing
Long-time client VARGO® , an innovative, full-service, material handling solutions provider, wanted to bring its game-changing distribution center solutions into the mainstream — breaking out beyond its early adopter customer base. To start taking its sales and marketing to the next level, VARGO® desired a much louder presence at industry trade shows, including ProMat and MODEX, North America’s leading trade shows for supply chain, manufacturing and distribution industries.
GREENCREST devised an all-encompassing trade show marketing plan — including a larger and bolder trade show booth design, email marketing, print and online advertising, public relations and social media — that netted a great return on investment for VARGO® .
To encourage more foot traffic to VARGO® ’s trade how booth and educational seminars, GREENCREST positioned VARGO® as a proven industry leader and game changer. Leading up to each show, GREENCREST aggressively pursued media relations opportunities, networking with the media to set up interviews and panel discussions at the trade show, and working with a top trade publication to place VARGO® on the cover of the issue that was distributed to trade show attendees.
Print and online advertising placed VARGO® ’s signature technology and solutions in front of potential customers inside top industry trade publications and on the trade show websites. VARGO® and key trade publications distributed a pre-show email promoting VARGO®’s educational seminars and booth. GREENCREST amplified all PR and advertising efforts through VARGO®’s social media networks. Industry publications also shared VARGO®’s social posts, multiplying VARGO®’s online reach. GREENCREST also showcased VARGO®’s upcoming trade show presence on its website.
On the show floor, VARGO® ’s booth was upgraded to a larger, more striking and professional design featuring large TV screens that brought the company’s innovative distribution solutions to life.
The comprehensive trade show marketing campaign strategically placed VARGO® ’s name and revolutionary solutions in front of the trade show audiences — ultimately generating sales leads and increasing exposure and brand name recognition.
In two years, GREENCREST helped increase VARGO® ’s trade show seminar attendance by 63%. Leads generated from the booth increased by a staggering 810%.