PR Case Study
Experienced Media Relations Team Delivers ROI for Client
GREENCREST proposed public relations but using our approach which has been in place and has produced excellent results for our clients for over 33 years. We began with the development of a press kit and sent that out with a query letter from GREENCREST, personalized for each recipient with pitch ideas. We combed through editorial calendars to hone in on the best opportunities for coverage – bylined, expert resource story inclusions, company profiles, case studies and other relevant content. Throughout the year we pursue those opportunities directly with editors and reporters to secure coverage. We coordinate interviews and ghost-wrote content, coached
team members and followed-up to obtain clips of coverage. We also provided association outreach to secure Q&A opportunities, website profiles and population of content, newsletter article contribution, participation in podcasts and other available member opportunities.
GREENCREST’s work resulted in several media mentions including an article in AARP magazine, Columbus CEO, iheart radio interview, NBC4 news segment, Baron’s Top Advisors list, Columbus Chamber profile, Mergermarket, among others.
Overall the firm’s ROI for media mentions was 977%.