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  • The Only Business Book You’ll Ever Need

    cover of The Only Business Book You'll Ever Need

    GREENCREST Chief Strategy Officer Kelly Borth brings together today’s great marketing thought leaders in one book that helps business owners identify strategies to transform their business.

  • recent thoughts

    Use content to generate leads in the sales cycle

    After understanding consumer behavior in different phases of the sales cycle, smart businesses hopped onto the content marketing bandwagon to create valuable information to connect consumers to the answers and solutions they need — when they need it. Marketing teams around the world have realized that to make the best impact, different types of content […]