Social Media Case Study
New B2B Social Media Campaign Shows Significant Results
Oberon Technologies is the leading provider of innovative interactive training solutions, leveraging virtual and extended reality technologies coupled with state-of-the-art information delivery for environments where safety, security or efficient cost of delivery are critical. The company wanted to establish themselves as the authority in the virtual reality training field, particularly for the nuclear, manufacturing and utilities industries. Oberon Technologies turned to GREENCREST to develop a social media campaign that would improve awareness of its products and services, increase awareness and attendance of its featured webinars and generate leads.
Solution
GREENCREST developed a social media strategy that included:
- Revamping the company’s social media pages with new graphics and content
- Posting more frequently
- Promoting webinars, virtual events, white papers and commentaries with downloadable links on all social media sites
- Tracking posts to see which received high levels of engagement
- Connecting with influential industry professionals through LinkedIn, Facebookand Twitter
Results
In just six months, the social media campaign achieved measurable results through increased impressions, likes, page views and click-throughs. From January-June this year, Oberon’s Facebook page experienced a 12% increase in likes and a 35% increase in total reach. LinkedIn page views increased 60% and total impressions on Twitter increased an impressive 150%. Overall, Oberon’s social media campaign resulted in a 312% increase in total traffic to its website.
