Brand Pro Blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.

Get Ready for Generation Z — the Next Big Consumers
Ready or not, it’s happening: Generation Z is coming of age, entering the workforce, and gearing up to be the
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The Role of Media Relations in a Fake News Era
How important is earned media and what role does media relations play in the fake news era in which we
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Value Drivers- Part 2- Preparing Your Business to Gain Value in the Future
This blog is compiled from the Ignite Your Business™ Podcast in which GREENCREST CEO and Chief Strategy Officer Kelly Borth
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Understanding the Value Drivers of Your Business- Part 1
This blog is compiled from the Ignite Your Business™ Podcast in which GREENCREST CEO and Chief Strategy Officer Kelly Borth
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“Hey Google…what the heck is a micro-moment?”
In today’s world, it would appear we have all the answers at our fingertips. Whether you are searching for the
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How to Get More Leads from Your Website
Can a website be good at converting leads? The short answer: Yes! Conversion rate optimization (CRO) is an evolving discipline
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3 Digital Marketing Trends to Help You Anticipate Your Customers’ Needs
Digital marketing is a dynamic and fast-paced landscape, so it can be challenging for businesses to stay ahead of their
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Ignite Your Business™ Podcast: Mike Schoedinger talks Company Culture
This blog is compiled from the Ignite Your Business™ Podcast in which GREENCREST CEO and Chief Strategy Officer Kelly Borth
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Curious, Demanding, Impatient: The New Business Buyer
Business-to-business (B2B) buyers are increasingly self-directed in their research. In fact, according to Google, 68 percent of B2B buyers prefer
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Ignite Your Business™ Podcast: Don DePerro, president and CEO of the Columbus Chamber of Commerce, talks Columbus business
GREENCREST CEO and chief strategy officer Kelly Borth sat down with Don DePerro, president and CEO of the Columbus Chamber
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10 Marketing Questions Business Owners Need to Ask in 2019
As we enter the new year, it is important for business owners to select a single, overarching objective. Will your
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Digital is Evolving: 3 Key Takeaways from #GoogleMarketingLive
Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveiled the latest Ads, Analytics and Platforms innovations to a
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