Press Room

GREENCREST, a full-service marketing, advertising, public relations and digital agency, was inspired in 1990.

For over 32 years, GREENCREST has helped hundreds of businesses and CEOs overcome their marketing challenges and achieve their business goals. GREENCREST clients benefit from smart, results-oriented services from a team of seasoned professionals.

GREENCREST serves clients in a broad spectrum of industries, including manufacturing, professional services, construction, technology, banking, insurance, commercial real estate, home building, not-for-profit organizations, professional staffing, and medical, among others.

GREENCREST’s clients have earned many prestigious honors and substantial recognition.

media contact

Allison Gardner
agardner@greencrest.com

GREENCREST Media Coverage

Our team is always getting the word out about best marketing and public relations practices for businesses. Check out some of our latest articles featured from business publications online:

2024 Publications

• “Re-consider, re-focus and re-commit to your team and your goals” published in the August 2024 of Smart Business Magazine
• “Don’t wait until it’s too late” published in the January 2024 of Smart Business Magazine

2023 Publications

• “5 hot marketing trends” published in the September 2023 of Smart Business Magazine
• “AI is a powerful marketing tool, but don’t leave people behind” published in the August 2023 of Smart Business Magazine
• “5 hot marketing trends” Published in the January 2023 issue of Smart Business.

2022 Publications

• “Using public relations to boost your SEO” published on 12/29/2022 in Smart Business Magazine
• “GREENCREST CEO and Chief Strategy Officer, Kelly Borth, Named to Ohio 500 Most Influential Leaders List” Published in September 2022 issue of Smart Business.
• “Addressing the Value Gap” Published in July 2022 issue of Smart Business.
• “GREENCREST Celebrates 100th Podcast Episode with Columbus Chamber of Commerce President Don DePerro” Published May 2, 2022 in Columbus Chamber of Commerce Member News.
• “Winning the talent competition” Published in January 2022 issue of Smart Business.
• “Is your brand reputation attracting top talent for your company?” Published in February 2022 issue of Smart Business.
• “GREENCREST Discusses Trends in Innovative Commercial Architecture and Office Design with M+A Architects Senior Interior Designer Mark Bryan” Published January 11, 2022 in Columbus Chamber of Commerce Member News.

2021 Publications

• “GREENCREST Discusses Ways to Improve Health and Wellness with Vitality Natural Wellness and MedSpa Founder Dr. Melissa McRae” Published December 14, 2021 in Columbus Chamber of Commerce Member News.
• “5 tips to keep your marketing strategy moving forward in today’s new normal” Published September 1, 2021 in Smart Business Magazine.
• “Plan for the Unexpected” Published May 1, 2021 in HVACR Business Magazine.
• “Make hybrid marketing with digital and in-person more effective” Published in May 2021 issue of Smart Business.
• “The Right Way to Go Social: Make strategic choices about which social media platforms are best for your company” Published March 1, 2021 in HVACR Business Magazine.
• “Future-proof your business” Published in January 2021 issue of Smart Business.

2020 Publications

• “8 sales tactics that don’t work with business owners” published on 2/24/2020 in Smart Business Magazine
• “The Art of Advertising: Getting it Right” published March 1, 2020 in HVACR Business Magazine
• “Lead the Way: Coming out stronger in a crisis” published June 22, 2020 in Smart Business Magazine
• “Forecasting the Future: Analyze trends regularly and frequently to develop a vision for your company’s growth and advancement” published July 1, 2020 in HVACR Business Magazine
• “Enhance Your Lead Generation Marketing: Seven tips to ensure valuable lead gen efforts are not wasted at your company” published September 1, 2020 in HVACR Business Magazine
• “Remote Leadership: How to get it right when everything has changed” published September 29, 2020 in Smart Business Magazine
• “2020 Columbus Smart 50 Awards Celebrate area’s top executives” published October 23, 2020 in Smart Business Magazine
• “Establish a Culture of Social Responsibility: Being a good corporate citizen impacts your bottom line in a positive way” published November 1, 2020 in HVACR Business Magazine
• “Future-proof Your Business” published December 30, 2020 in Smart Business Magazine

2019 Publications

• “What it takes to win online — and why it matters” published on 12/19/2019 in Smart Business Magazine
• “Lead Follow or Get Left Behind” published on November 20, 2019 in Smart Business Magazine

2018 Publications:

• “Lead, follow or get left behind” published on 11/20/2018 in Smart Business Magazine
• “Digital is evolving” published on 9/11/2018 in Smart Business Magazine
• “Millennials are far from brand” published on 7/26/2018 in Smart Business Magazine
• “In an online world, reputation management is key” published on 7/10/2018 in Smart Business Magazine
• “Mastering email marketing” published on 6/10/2018 in Smart Business Magazine
• “Customers control their journey” published on 4/30/2018 in Smart Business Magazine
• “Digital marketing trends: What to watch in 2018” published on 4/16/2018 in Smart Business Magazine
• “Marketing automation: The whats, the hows and the whys” published on 3/11/2018 in Smart Business Magazine
• “Key technology trends to watch for in 2018” published on 1/29/2018 in Smart Business Magazine
• “Why businesses should make video a marketing priority in 2018” published on 1/14/2018 in Smart Business Magazine

2017 Publications

• “Making the rounds has a positive impact” published on 11/27/2017 in Smart Business Magazine
• “Become a preferred brand” published on 8/1/2017 in Smart Business Magazine
• “How to build an online” published on 7/11/2017 in Smart Business Magazine
• “Taking control of the customer experience” published on 6/8/2017 in Smart Business Magazine
• “When opportunity knocks, be ready with strong brand value” published on 5/1/2017 in Smart Business Magazine
• “Embracing the negative … keywords, that is” published on 4/7/2017 in Smart Business Magazine
• “Use content to generate leads in the sales cycle” published on 3/1/2017 in Smart Business Magazine
• “Google AdWords for B2B companies: yes or no?” published on 2/1/2017 in Smart Business Magazine
• “Initiating a call to action” published on 1/3/2017 in Smart Business Magazine

2016 Publications

• “Top marketing trends to master in 2017” published on 12/1/2016 in Smart Business Magazine
• “Get found online with YouTube SEO” published on 11/2/2016 in Smart Business Magazine
• “Brand heroes that dominate” published on 10/3/2016 in Smart Business Magazine
• “Storytelling, with science, can strike a chord” published on 9/13/2016 in Smart Business Magazine
• “Create a website analytics measurement plan in 5 steps” published on 8/2/2016 in Smart Business Magazine
• “7 tips to enhance your lead generation marketing” published on 7/1/2016 in Smart Business Magazine
• “4 strategies to improve bottom line, generate leads” published on 6/1/2016 in Smart Business Magazine
• “Tips for a successful merger or acquisition” published on 5/1/2016 in Smart Business Magazine
• “Growing revenue by nurturing leads” published on 4/1/2016 in Smart Business Magazine
• “Engaging employees to live the brand” published on 2/29/2016 in Smart Business Magazine
• “Crisis communications: Plan for the unexpected” published on 2/2/2016 in Smart Business Magazine
• “Six ways to lead with strategy” published on 1/4/2016 in Smart Business Magazine

2015 Publications:

• “New year: new goals, behaviors, tasks” published on 12/2/2015 in Smart Business Magazine
• “Which social media networks should my company use?” published on 11/1/2015 in Smart Business Magazine
• “Visualize where your brand stands” published on 10/5/2015 in Smart Business Magazine
• “Get in the online media game with these tools” published on 9/1/2015 in Smart Business Magazine
• “Think of social media as an online newsletter” published on 8/1/2015 in Smart Business Magazine
• “Create a brand bundle to add business value” published on 7/1/2015 in Smart Business Magazine
• “10 things great, well” published on 6/1/2015 in Smart Business Magazine

2014 Publications

• “Simon says — Knowing ‘why you do what you do’ is often a game changer” published on 4/30/2014 in Smart Business Magazine
• “Smart SEO — How to optimize your website for search engines” published on 3/31/2014 in Smart Business Magazine
• “Best foot forward — Make social media work for your business by using this guide” published on 2/27/2014 in Smart Business Magazine
• “First impressions matter — Strengthen your brand with a credible, quality website” published on 1/30/2014 in Smart Business Magazine
• “New goals, new year” published on 1/2/2014 in Smart Business Magazine

2013 Publications:

• “Turn up your marketing with real” published on 11/22/2013 in Smart Business Magazine
• “What they really want from vendor and supplier relationships” published on 10/29/2013 in Smart Business Magazine
• “Strengthen relationships by honoring special achievements” published on 9/29/2013 in Smart Business Magazine
• “How following these 12 steps will help you develop an actionable marketing plan” published on 9/6/2013 in Smart Business Magazine
• “How clearing your head with some mental health days makes you a better leader” published on 8/1/2013 in Smart Business Magazine
• “How to measure your marketing spend to get the best of both” published on 7/1/2013 in Smart Business Magazine
• “Media relations and new media — what’s different and what isn’t?” published on 6/1/2013 in Smart Business Magazine
• “Communication plans are key to a successful merger or acquisition” published on 5/1/2013 in Smart Business Magazine
• “How investing in culture drives brand delivery and customer satisfaction” published on 4/1/2013 in Smart Business Magazine
• “How to drive customers to action through the persuasive power of narratives” published on 3/1/2013 in Smart Business Magazine
• “Why what worked in 2008 is no longer applicable in 2013” published on 2/1/2013 in Smart Business Magazine
• “How to ensure everyone knows your name so prospects are already familiar with you” published on 1/3/2013 in Smart Business Magazine

2012 Publications:

• “How to get your sales efforts to stand out with a strategy and effort to be memorable” published on 12/1/2012 in Smart Business Magazine
• “How to establish from where your company growth will come” published on 11/1/2012 in Smart Business Magazine
• “How you can develop a social media platform in eight steps that will bring results” published on 10/1/2012 in Smart Business Magazine
• “How to analyze certain factors to see if your marketing offers all that it should” published on 8/28/2012 in Smart Business Magazine
• “How the right structure pays off for supporting a cause or organization” published on 8/2/2012 in Smart Business Magazine
• “Eight keys to developing long” published on 7/1/2012 in Smart Business Magazine
• “How to consider the concept of ‘value” published on 6/1/2012 in Smart Business Magazine
• “How breaking through the clutter is a matter of how it is presented” published on 5/1/2012 in Smart Business Magazine
• “How analyzing points of contact with your customers can lead to more successful sales” published on 4/1/2012 in Smart Business Magazine
• “How to relearn some lessons by considering what it takes for dominance” published on 3/1/2012 in Smart Business Magazine
• “Now is the time to strengthen market position” published on 2/1/2012 in Smart Business Magazine
• “How a trademark can build product differentiation” published on 1/1/2012 in Smart Business Magazine

2011 Publications:

• “Making custom content work for your business” published on 12/1/2011 in Smart Business Magazine
• “How to analyze trends and determine which ones are likely to have the biggest effect” published on 11/1/2011 in Smart Business Magazine
• “How to join the mobile revolution and help change your world” published on 10/1/2011 in Smart Business Magazine
• “How to manage sales by coordinating new business development efforts and marketing” published on 9/1/2011 in Smart Business Magazine
• “Leading Results” published on 8/1/2011 in Smart Business Magazine
• “Leading communication” published on 7/1/2011 in Smart Business Magazine
• “Why you can never stop pursuing competitive advantage” published on 6/1/2011 in Smart Business Magazine
• “Establishing a culture of social responsibility” published on 5/1/2011 in Smart Business Magazine
• “Protect your reputation” published on 4/6/2011 in Smart Business Magazine
• “Protect your reputation” published on 4/6/2011 in Smart Business Magazine
• “Live your brand” published on 3/1/2011 in Smart Business Magazine
• “Are you ready?” published on 2/18/2011 in Smart Business Magazine
• “How to Write a Marketing Plan for Your Business” published on 2/9/2011 in The Metropreneur

2010 Publications:

• “Searching for normalcy” published on 12/27/2010 in Smart Business Magazine
• “Kelly Borth – Direct Hit” published on 8/1/2010 in The Columbus Magazine