GREENCREST e-book

Many business owners believe success with leading innovation comes from being the first to bring new products to market. But is being “first to market” a winning strategy across the board? This concept has been bantered about for decades. There may be an argument that being first to market leads to market dominance, but the bigger truth is more about how an organization’s vision and commitment to obtain market dominance results in enduring market leadership.

In this e-book we look at leading the market and review some lessons business owners and CEOs often need to relearn when aiming to achieve market dominance.