Marketing Case Study
Integrated Strategy Leads to Surge in Website Traffic
GREENCREST deployed a multilayered strategy that included:
- Improving website SEO after performing an audit.
- Performing updates to the website based on the audit recommendations, followed by as-needed maintenance.
- Gaining company control over all online marketing assets.
- Creating engaging social media content and posting more frequently on social media channels.
- Designing and managing quarterly promotional creative direct mail and email campaigns promoting discounts and other seasonal offers.
Over the course of five months, Hometown Service Center’s integrated campaign achieved measurable results through increased website traffic. From January-May of 2022, Hometown Service Center’s website experienced a 41% increase in website traffic compared to the previous five months. Direct traffic from direct mail and email campaigns grew almost 30%, while organic search traffic from search engine optimization (SEO) grew over 32%. And social media traffic skyrocketed 131% over the previous five months.