Digital Marketing Case Study for Flooring Company
A Geo-Fencing Ad Campaign Achieves 250% of Benchmark
physical storefronts of businesses selling similar items.
GREENCREST built a digital advertising campaign with a set of targeting criteria based on zip codes, search terms and addresses of specific businesses, then designed display ads with compelling creative themes. The ads were built in numerous formats and sizes, served to targeted individuals on various news and entertainment sites over a three-month period, and optimized for clicks and conversions over time.
Over the three-month window, the geo-fencing campaign delivered a click-through rate of .25%, more than double the .10% benchmark for a typical campaign. In addition, the walk-in conversions — tracked by geo-fencing Schlabach’s own showroom, then tracking devices that were served an ad and subsequently entered the Schlabach showroom — also overperformed the benchmark by a significant margin.