Comprehensive media relations and awards campaign elevates travel agency’s recognition
GREENCREST implemented a comprehensive media relations and awards campaign to generate press opportunities for UNIGLOBE Travel Designers. The outreach focused primarily on local media, but also extended to national media. In addition, GREENCREST developed an aggressive association outreach and awards plan to raise the client’s profile in the business community.
The campaign resulted in more than 40 placements in local and national news outlets over a 20-month period. The client was featured in several stories in The Columbus Dispatch, Columbus CEO, Columbus Business First, Smart Business Columbus, WCMH WSYX and WOSU radio as well in major outlets, including The Washington Post, USA Today, The Seattle Times, Huffington Post, Black Enterprise, Essence Magazine, Journal Pravda and Frommers.com. The work netted the client several high-profile awards, elevating both the owner’s and the company’s recognition in the community.